I’m a wine blogger. I’m a wine writer. I’m a wine lover. All of these things are true. As a wine blogger, I sometimes become discouraged with the lack of traffic, and total death of the comment as interaction. Recently, however, I have been reframing this doomsday mentality with the new social media. is it true that my traffic has fallen off? Or is it more true that my traffic has changed, and the expressway of my primary URL has migrated to local access roads of Facebook, Twitter, Instagram, and other outlets?
I think both are true. Yesterday I was reading a post on WineZag in which the author points out that a massive ~80% of blogs (in thise case, design blogs) have less than 10,000 visitors each month. Personally, i’d like to see this statistic broken down further in to smaller increments, because how many of you have less than 1000 visitors each month?
I have seem my blog traffic steadily decline over the last year, and at first I blamed myself for my lack of posts and interaction. But rethinking that a bit, my blog persona hasn’t shied away, it’s just changed.
Is traffic really the most important thing? Or is engaging with your audience – whether that’s on twitter, the blog, facebook, pinterest, google plus, or via smoke signals the most important goal? With the plethora of social media tools out there, how do you accurately gauge the true reach of your blog community? It’s difficult. I haven’t quite figured out how to do that myself.
One thing that is important, is having a consistent message. I have an online identity. My twitter name, Instagram user ID, and Facebook page are the same name. Consistant messaging is critical to maintain your audience. Blogging is morphing in to another beast – no longer is the “blog at least xxx times a week” measure treu. Do you blog? Do you Pinterest? Do you have an engaged community on Facebook? Do you tweet? in my mind, all of these things add to your true social reach and contribute to your brand. While my blogging has certainly fallen off over the last year, my activity in social media has increased.
Taking my cue from other successful bloggers, it’s not the measure of quanitty, it’s the quallity. So please, stay tuned to Instagram, Pinterest, Twitter (@Luscious_Lushes for pure blog love, @winebratsf for everything else), Facebook,a nd this page. Blink and you might miss it! Social media is a spider web, interconnecting users, and it grows and changes as we grow and change.
What’s your preferred social media method? How do you measure your engagement?