I’m a wine blogger.  I’m a wine writer.  I’m a wine lover.  All of these things are true.  As a wine blogger, I sometimes become discouraged with the lack of traffic, and total death of the comment as interaction.  Recently, however, I have been reframing this doomsday mentality with the new social media.  is it true that my traffic has fallen off?  Or is it more true that my traffic has changed, and the expressway of my primary URL has migrated to local access roads of Facebook, Twitter, Instagram, and other outlets?

I think both are true.  Yesterday I was reading a post on WineZag in which the author points out that a massive ~80% of blogs (in thise case, design blogs) have less than 10,000 visitors each month.  Personally, i’d like to see this statistic broken down further in to smaller increments, because how many of you have less than 1000 visitors each month?

I have seem my blog traffic steadily decline over the last year, and at first I blamed myself for my lack of posts and interaction.  But rethinking that a bit, my blog persona hasn’t shied away, it’s just changed.

Is traffic really the most important thing? Or is engaging with your audience – whether that’s on twitter, the blog, facebook, pinterest, google plus, or via smoke signals the most important goal?  With the plethora of social media tools out there, how do you accurately gauge the true reach of your blog community?  It’s difficult.  I haven’t quite figured out how to do that myself.

One thing that is important, is having a consistent message.  I have an online identity.  My twitter name, Instagram user ID, and Facebook page are the same name.  Consistant messaging is critical to maintain your audience.  Blogging is morphing in to another beast – no longer is the “blog at least xxx times a week” measure treu.  Do you blog?  Do you Pinterest?  Do you have an engaged community on Facebook?  Do you tweet?  in my mind, all of these things add to your true social reach and contribute to your brand.    While my blogging has certainly fallen off over the last year, my activity in social media has increased.

Taking my cue from other successful bloggers, it’s not the measure of quanitty, it’s the quallity.  So please, stay tuned to Instagram, Pinterest, Twitter (@Luscious_Lushes for pure blog love, @winebratsf for everything else), Facebook,a nd this page.  Blink and you might miss it!  Social media is a spider web, interconnecting users, and it grows and changes as we grow and change.

What’s your preferred social media method?  How do you measure your engagement?



2 thoughts on “Where do we go from here?”

  1. I like this insight. I must admit, I use twitter, facebook, I blog, and use lightbox. You are right, it is the whole of these social medias that make the social media user. But does this make a jack of all trades and a master at none? On the other hand, it can be quite time-consuming. Again, your note on focusing. Thanks for sharing your insight.

    1. I don't agree that there is such a thing as a master of one trade when it comes to social media. If you are a master of Facebook and ignore the rest, you are failing your self. As I mentioned it's a web; if you are only on one strand of the web, you aren't an expert at all, you are just isolated. This isn't rocket science; for a business it's slightly different – you need to choose which platforms work for your business and focus on them. In effect that's what I'm doing as well, I just choose multiple platforms. That said, I choose four out of hundreds to focus on.

      I am focusing on those outlets that seem to get the most traffic (not my personal blog traffic but traffic in general) to cast the wider net. Narrowing your vision to ONE outlet is like saying I will only shop at Store X. That doesn't make you an expert at Store X, just oblivious of Store Y and everything it offers. It's different for each business or media outlet – because our audiences come from different places. Fortunately, it's easier with social media these days as there are tools that allow you aggregate to multiple sites at once. I wouldn't be able to use multiple platforms without that, and it is one of the primary reasons that I am not as engaged in G+; there is no way to integrate that with my platform of choice.

      Thanks for your feedback!

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