Annual Wine Bloggers Conference – Advice from the trenches

Yikes!  The 9th annual Wine Bloggers Conference is next week!  Somehow this year went by way too fast.

Harvest is in full swing here in Northern California, kids are going back to school, work is buzzing, and  – 250 wine writers, industry reps, PR plebes, and other will converge on Corning, NY next week.

As one of a handful of people that have been to every conference (shout out to Craig Camp, Janelle & Joe Becerra, Liza Swift and Jon Steinberg), I have learned a lot since the first conference in Santa Rosa in 2008.

What does this mean to you?  As newbies and experienced conference attenders alike, there are always some rules of engagement that you should remember, and some advice that us veterans have learned about how to approach the conference.

Some of my key observations and advice on how to best enjoy the conference are outlined below.  Obviously, to each their own but if you want to earn the respect of your fellow bloggers and industry attendees, these tips are essential – and common sense.

  • Bring business cards.  Yes it may seem archaic, but it’s the best way to quickly introduce yourself with a memorable item.  The stacks of cards collected are reminders when we get home to follow, tweet, and read other peoples information.
  • Wear comfortable shoes.  you never know when we’ll be hiking up a hill in a vineyard.
  • Wear comfortable business casual / wine country casual clothes with layers.  The Finger Lakes can be very warm and quite humid, but cools off at night.  Jeans, sweaters, t-shirts, something nice for dinner.  Currently the weather says mid 80s all week, but there is a high probability that there will be R A I N mid week, so bring an umbrella!  For us Californians, this wet stuff is exciting indeed.  Most of all,  be comfy!
  • Be professional.  While we’re there to have fun and learn, no one likes a party animal that gives bloggers a bad name.  We all remember some years where people were not responsible and made the local community dislike bloggers in general.  Please don’t’ be that person.
  • Get to know your sponsors.  We have a few hours on Friday at lunch at the Expo to to say hi and learn who made this conference possible. Be sure to stop by the WBC Scholarship table and learn about what we do and how you can help.
  • Mix and mingle – the first mingling event is Thursday night, at Riverfront Park.  Wines from Keuka Lake will be featured along with nibbles if you’re hungry.
  • Don’t be shy – reach out and touch someone.  Ok maybe not literally, but turn to the person sitting next to yourself and introduce yourself.  We don’t bite and we want to get to know you!  All of you introverts, use Twitter!  #wbc15 is your best friend.  Buy some badge bling from the Scholarship table and say hi to your fellow winos!
  • Attend the keynotes.  These sessions are great kick starters and will get you in to the groove.
  • Go with the flow, don’t get overwhelmed.  While content is king, if there is a session that isn’t’ interesting to you, use the time to blog, hang out with your fellow attendees, or just chill.  It’s important to take sanity breaks since these are three days of busy events.
  • Spit spit spit.  I can’t emphasize this enough.  Yes, there are moments (dinner, after hours parties) where I don’t spit and enjoy myself, but you are representing bloggers as a whole, and should have some decorum.  It’s a business conference at the core, disguised as a party.  Present yourself accordingly.
  • Don’t forget to sleep!  There are always many after hours events and parties.  While going to these is fun and a great way to meet people, don’t overdo it.  Sleep is critical during this busy weekend of events.
  • Don’t have any party invites?  Don’t worry!  Stay tuned to the #WBC15 twitter stream, talk to people, and mingle.  You’ll get plenty!
  • Have an open mind.  You never know if there are wines you wouldn’t normally try, that you will love!
  • Bring something from home that represents your region, style, and / or personality.  This could be wine, but it could also be food, a book, or a t-shirt.
  • Attend the break outs.  Too many people don’t attend the core of the conference and they miss out.  While You Need to choose which bits are important to you as a blogger, just to pull the meat out.

Here’s what I think I’ll be doing:

  • Keynote, of course!  I cannot underestimate the importance of these opening sessions, as they set the tone for the day and really give you a peek in to how other professionals, wine writers, and tech luminaries view blogging.  This year, Karen McNeil will be opening the conference
  • Intro to the Finger Lakes – a great way to get an overview of the region before we start tasting!
  • Live Wine Blogging: Red and White – Also known as Speed Tasting, Speed Dating, or Insanity, I get a kick of out fast first impression tastes and the twitter storm that occurs.  You can tweet or blog, or take notes to blog later.  I suggest tweeting, as it’s the fastest way to keep up with the tasting.  This year, all live blogging wines are from the Finger Lakes!
  • Friday evening excursions to wine country – this is one of the best experiences at WBC.  Small groups are sent on mystery buses to various area wineries, where you get a deep dive in to the wine, winemaking philosophy, styles, and terroir of several area wineries.  The fun is that you don’t know where you’re going tile you get there!  No cheating now 😉
  • Women in the Wine World – Several successful women in wine will talk about their success and struggles
  • The Spectrum of Dry Riesling – As the Finger Lakes is well known for this varietal, I’m looking forward to tasting a wide selection and learning more about each style.
  • Panel of Successful Wine Bloggers I am moderating this sessions which will dive in to conversations with several successful bloggers, and what success means to them.  Bring your questions and join the discussion!
  • After parties to be determined
  • who knows what else!

I will see you next week!

4 comments

  • graymatterspr

    See you there, Thea. Yeah, business cards…..those were a rarity last year! It seemed like it would be easier to get a bottle of reserve Napa Valley Cabernet from most bloggers in attendance, rather than a business card. One more suggestion: Business cards with a shipping address for samples! Or at least carry small photocopied versions of your sample policy with a shipping address and a phone number. There are a lot of people like me that want to send samples to bloggers like you! I don't understand why, in most cases, it has to be a super-secret or like asking someone on a first date to send a sample. But that's how it is. Thea, I just sent you something interesting the other day. See you there!

    Cheers,

    Bradley Gray
    Gray Matters PR

    • winebratsf

      Good to see you Bradley!
      I like your idea of addresses on cards, however I know some people use their home / office addresses and aren't comfortable with that.
      I opted to go with a mail service, and have my address published on my site – though I still prefer personal contact vs blind shipping samples.

      Cheers!

  • Tom Riley

    Good piece. I hope many people read it!

    • winebratsf

      Good to see you Tom! Hope you liked the advice for this year. Who knows what next year will bring 😉

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