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The missing link

When I first saw that Marcy Gordon had tagged me in her 7 links project, I was a bit trepedatious.  How would I ever live up to this lofty goal?  how would i pick posts that were meaningful, amusing, and that you wanted to read?  Acccck!
As you may or may not have noticed, this year my blogging has fallen off a cliff and I struggle with both inspiration and motivation to keep on the wagon.  some days are better than others.  So actually, now that I reflect on it more, I’m really fortunate that Marcy tagged me – because it gives me a built in blog post!  Beyond that, I do believe it’s time to pull out my Creative Whack Pack for some new ideas.

Now, back to my 7 Links.  This project asks bloggers to select seven lnks (posts) from blog posts past that exemplify certain categories.  Once i pick my 7 posts, then I get to take 5 bloggers.  Though personally I think I am going to tag 7 bloggers since, well, it’s 7 Links!

And the nominees are –

Most beautiful post:  

How does one define beauty?  It is beautiful writing, or is is beautiful pictures?  That’s an interesting one to choose.  

When I think about it, this post is my most beautiful meal, with the wine and food pairings at Artisan, Paso Robles.

 

Most popular post:  

According to Google Analytics, in my blog’s nearly five year history, my most popular post was about my local wine bar, Barrique.

 

Most controversial post:  

Are you certifiable?  Why wine bloggers should (or should not) be “certified”.

 

Most helpful post:  

Google+ through a wine bloggers eyes

 

Post whose success was most surprising:

One bad experience a firestorm does create:  Hospitalit-eed Off

 

Post that maybe didn’t get the attention it deserved:

Why are RSS feeds such a pain?

 

Post most proud of:

There are actually two that are really in a tie for me, and they both cover a similar topic.  I am passionate on how blogging matters and what it means in the larger scope of things so, feast your ears on this:

It just DOES matter!

Where is the ever blurring line between bloggers and traditional media?

 

As I looked back on my blog posts, I see a clear theme; the things that matter to me, that inspire me to spout poetic, are the things that you are talking about.  What is a blogger?  Why do you blog?  What is the most controversial wine right now?  And then, there is always bacon.  I think I might need to bring back my Bacon Fridays theme – where I make one recipe with bacon and pair it with wine – on Fridays (or perhaps Sundays).
What do YOU want to hear from me?   Inquiring minds want to know!

So I now nominate 7 bloggers (and yes, they are all women, because I think we need to support each other more) who I admire and enjoy reading:

Liza Swift – Brix Chicks
Michelle Lentz – Wine-Girl
Megan Kenney – Wannabe Wino
Gwendolyn Alley – Wine Predator
Mary Cressler – Vindulge
Melanie Ofenrich – Dallas Wine Chick
Gretchen Neuman – Maman des Filles

Hello, my name is Inigo Montoya…

And i’m here to teach you a little bit about Spanish wine.
Today we’ll be looking at La Rioja.

Rioja is both a state, and a DOC in Spain. Part of Navarre and the Basque province of Alava are included in the DOC, which is split in to three sub regions: Rioja Alta, Rioja Balja and Rioja Alavesa. The total area is about 75 miles, which is about the size of Napa. There is a total of 123,000 planted acres, which is not a small feet in an area of high plains desert, with a rough looking iron soil which is mined for brick making.

Typically, in Rioja, you find Tempranillo, Viura, Garnacha, Graciano, and Mazuelo – which is Carignane.

It seems that wine has been made here since ancient times, and archaeologists have found evidence tha the Phoenicians and the Celtiberians made wine here. OF course, the monestaries aslo kept a brist business in wine making, creating it as a cash business.

In 1926, a regulatory council was created to control the zones and quality of La Rioja, and who can produce wine in the DOC. In 1991, it was “Qualified”, and became Spain’s first Denominación de Origen Calificada, which was quite a feet. Rioja still suffers from the problem of being seen as an old person’s drink, but that is rapidly changing.

Located south of the Cantabrian Mountains along the Ebro river, Rioja has a continental climate. It feels a lot more like the desert, but is very reminiscant of Calavaras – hot in the summer (up to 35 degrees C, or 110 F) and cold in the winter (it was about 2.5-4 degrees C when we were there, which is the low to mid 30s. brrr). The mountains and mesedas (mesas in Latin Spanish) moderate the temperatures in the valley below, and protect it from the winds. I couldn’t really say that about one of the wineries we went to however, which felt very much like Wuthering Heights with the windswept escarpment on a hilltop.

There are three distinct areas in La Rioja: Rioja Alavesa; Rioja Alta; and Rioja Baja. Each area has it’s own expression of the wines, and is very much like Dry Creek vs Russian River.

Rioja wines are typically red, but there are some white varieties as well. Tinto, or red, can be a blend of varietals but it’s most commonly tempranillo, but also include Garnacha (my favorite) and a touch of Mazuelo (Carignane to you and me) as well as For Rioja Blanca, it is mostly Macabea (or Viura), with a touch of Malvasia and Garnacha Blanca. There is also a lot of Rose made here, and is primarily made from Garnacha.

The soil in Rioja has a lot of iron, giving it a charachteristic red color – possibly the reason it’s called Rioja? It also has a lot of chalk in the limestone and sandstone soil, which presents a minerality in the whites wines produced here.

Most of the red wines in Rioja are aged in Oak, weith a large influence of American Oak, as well as French oak barrels used for aging. Since American oak tends to be stronger and provides a bigger influence, it’s great for these bold red wines. The tintos (reds) can be aged for up to 15 years in some cases!

Tintas are classified in to four categories. The most basic is just called “Rioja” which is aged less than 2 years. Next, the “crianza” is aged at LEAST 2 years, with 1 of those in oak. Getting better, you have “Rioja Reserva” is aged at least 3 years, 2 in oak and one in the bottle. Finally, the best of the best “Rioja Gran Reserva” is aged at least 2 years in oak, and three more years in the bottle. Phew!

Wineries are known as bodegas, but you might also call a cellar or a warehouse a bodgega just to confuse you.

So now, that you know a little about La Rioja, you can follow along as I taste my way through!

Stay tuned…

It’s Bloggership Time!

Happy New Year!  Boy am I glad 2009 is over.  While there were some fabulous times last year, the last few months were pretty wretched for me.  Today is 1/02/2010 however, and as a palindrome, I’m thinking it’s good luck.

To kick this year off with a bang, I’m here to announce the 2010 Wine Bloggers Scholarship applications and donations are open!  This year, we are headed to Walla Walla in June to talk about wine, blogging and social media.  As with the 2009 Wine Bloggers Conference, this 3 day symposium brings together professionals, bloggers, winemakers and more to discuss the impact of industry and citizens bloggers, social media, and the adult beverage industry.

We will spend 3 days in Walla Walla drinking great wine, learning the basics of wine blogging, blogging live while tasting, touring the Walla Walla wine scene, and also doing a whole lot of networking.  After the 2009 Conference in Sonoma, many connections were made, many bloggers blossomed, and several people got some killer careers going in wine.  What could YOU accomplish?

In an effort to support bloggers that wish to attend to learn more, perfect their craft, or see what it’s all about, the WBC Scholarship sets out to raise funds to assist citizen bloggers (those unaffiliated with a  winery or other professional organization) get to Walla Walla and participate in the event of the decade.  Ok well the first year of the decade anyway.

To find out more about the WBC Scholarship, please visit our site at http://wbcscholarship.wordpress.com/.  If you’re a citizen blogger and would like to apply for assistance, please see the Application page.

If you would like to donate, or you know someone who would be a good resource, you may do so directly at our Paypal page here:

If you prefer to send a check, or if you have any questions, please email us for details at wbcscholarship at gmail dot com.


It's Bloggership Time!

Happy New Year!  Boy am I glad 2009 is over.  While there were some fabulous times last year, the last few months were pretty wretched for me.  Today is 1/02/2010 however, and as a palindrome, I’m thinking it’s good luck.

To kick this year off with a bang, I’m here to announce the 2010 Wine Bloggers Scholarship applications and donations are open!  This year, we are headed to Walla Walla in June to talk about wine, blogging and social media.  As with the 2009 Wine Bloggers Conference, this 3 day symposium brings together professionals, bloggers, winemakers and more to discuss the impact of industry and citizens bloggers, social media, and the adult beverage industry.

We will spend 3 days in Walla Walla drinking great wine, learning the basics of wine blogging, blogging live while tasting, touring the Walla Walla wine scene, and also doing a whole lot of networking.  After the 2009 Conference in Sonoma, many connections were made, many bloggers blossomed, and several people got some killer careers going in wine.  What could YOU accomplish?

In an effort to support bloggers that wish to attend to learn more, perfect their craft, or see what it’s all about, the WBC Scholarship sets out to raise funds to assist citizen bloggers (those unaffiliated with a  winery or other professional organization) get to Walla Walla and participate in the event of the decade.  Ok well the first year of the decade anyway.

To find out more about the WBC Scholarship, please visit our site at http://wbcscholarship.wordpress.com/.  If you’re a citizen blogger and would like to apply for assistance, please see the Application page.

If you would like to donate, or you know someone who would be a good resource, you may do so directly at our Paypal page here:

If you prefer to send a check, or if you have any questions, please email us for details at wbcscholarship at gmail dot com.


Don't cry for me Argentina!

vineconnectionsThe truth is, your wine is AMAZING!  I have been drinking this or that from Argentina for several years, since it’s a great value, but I must admit, I didn’t love it.  That is, until the good folks at Benson Marketing and VineConnections put together a blogger tasting to introduce us to their selections from the Mendoza and surrounding areas.  yum!

First, a bit about Argentina in general.  Argentina is the world’s 5th largest wine producing country.  When you compare that to France, Italy, Australia, and the U.S., considering the size of the country, that’s a lot of juice!  There are many varieties that are produced, but the most well known is probably Malbec.  The primary growing region of Mendoza has four sub-appellations:  Lujan du Cuyo; Maipu; Uco Valley; and Eastern Mendoza.  While there is very little natural rainfall, most of the vineyards are between 2000 and 4700′ in elevation, and there is natural drainage from the snows off the Andes above.  I was excited to taste some Argentinian wine that I wasn’t guessing blind at, since most of my prior experiences had been mediocre mass market options form Cost Plus and Costco.

The first wine we tasted was the Celestina Rose of Malbec, a sparkler that was a surprising treat.  I have tasting Sparkling Shiraz before, and was happily surprised at the interesting flavors, but the Malbec was amazing.  This was 100% Malbec, and the low 12.8% ABV was a nice reminder that not all wine needs to be over the top and  punchy.  Since Argentinians in general drink a lot of bubbles, something like 35 liters per person per year.  This wine was a blood rose color, with a yeasty nose and flavors of hibiscus, pink grapefruit and wild strawberry.  It is bottle fermented and aged for 14 months in the bottle, and retails for a low low price of $20.  Buy

Next, we moved on to the Crios Torrontes.  I found jasmine, honeysuckle, honey and wildflowers in this white which reminded me of Muscat.  It was interesting as it was the only wine that wasn’t from Mendoza, but I loved it.  It had a ton of tropical fruit, musk melon, and a lovely perfumey nose.  At $15, it’s a great white for any occasion,especially seafood and salads.  I would love to have this with a nice fruit salad, or even a green salad with a citrus dressing.  Strong Buy

From the whites, we moved in to the red wines of Mendoza. Malbec is Argentina’s signature red wine grape and one of the Bordeaux grape varieties.  Malbec was brought to Argentina by the French in the mid 186s, where it found a new home in Mendoza and thrived in the long growing seasons.  Since Mendoza gets over 300 sunshine days a year, the grape took off.  An interesting point about Argentinian Malbec is that there are now 22 distinct clones, which they plant on their own rootstock.  Most wine in Argentina was produced  for domestic consumption but as the 90 liter per capita consumption decreased, exports increased.  Now, it’s trendy to have your second or third houses in Argentina.  The passion for winemaking has continued to grtow with teh native winemakers, and these wines are terriffic examnples.  In Argentina, large hailstones destroy up to 13% of the grape harvest every year.  Because of this, and small plots of land, grower designated wines are newly developed here.  It is a risky adventure with such hailstorms, since 15% of your crop could be wiped out.  That said, high risk, high reward.  There are now more and more grower labeled wines (we would call them vineyard designate) appearing.

The 2007 Cocina Blend is literally “The Kitchen Blend”, almost everything but the kitchen sink in theory.  This was my favorite of the reds, and with 60% malbec, 20$ Bondara, and 20% Syrah, there was a little bit for everyone.  Bonarda what Argentina calls Charbano, and it add a nice dark back bone.  Run out and buy this wine right now!  It was dark and inky, with lots of pepper and spice, with a fig and plum finish touched with smoke.  There were lots of blackberries, vanilla, and a chewy structure.  It had a kiss of oak and vanilla, after being aged in 20% new Oak (70% French, 30% American) for 10 months.  This wine also retails for $15, or less.  Seriously, run out and buy it right now!  This is a steal.

Next up we have the Pizzella Family Malbec.  This is from the same winery as the Cocina Blend, is was also a favorite.  I found smoked meat and pepper, with cherrires and bittersweet chocolate followed by blueberry.  It was a juicy 100% Malbec, aged for 10 months in 100% French Oak (20% new, 80% old).  The Pizzella family Vineyard is located at 3050 feet, and is closer to the mountains where it is generally cooler. This wine retails at $18, and is also a buy.

The last of my favorites of this tasting was the Mendel Unus.  This is a premier belnd of 70% Malbec and 30% Cab Sav.  This blend had dark cherry, plums, blackberry and dark blue fruit with a slightly vegetal note showing through.  I tasted rich earth, chocolate, bright berry, and vanilla in this sikly blend.  at $50 it was not an everyday treat like the others, but it was worth splurging on.

All in all, I will definitely be exploring Argentina more.  There are plenty of affordable and delicious options out there.  If you are seeking out these wines in the Bay Area, look for them at the Jug Shop, K&L, and the Wine Club.  Try to find wines that are not mass produced.  The cost of producing these gems in Argentina is much less than in the States, or even France, so don’t be afraid to experiment.  At $15 average, you can try many different wines.  Find a producer you like and go have fun!  Another tip that the Vine Connections people taught me is know your importers.  If you find an importer you like and trust, the odds are that you can purchase another wine from them and be reasonable happy.

Go forth adn wine-ducate!

Video Killed the Blogging Star! Or did it make it…

It’s Sunday, the last day of the Wine Bloggers Conference.  I’m exhausted, but I knew that this was a meaningful day since the breakout sessions were happening.  Why the meat of the conference was on Sunday morning after 3 days of wine events seems like poor planning to me, but I’ll address that in my wrap up post.

So up I got, and my savior, the tea fairy, brought me a cuppa to help steel my body for the mornings events.  There were six sessions to choose from.  I’ve included a few links as well, since the presenters were generous enough to post video / Powerpoint content around the web, for those of us who wanted to be everywhere.

  • Legalities of Blogging *special thanks to Mike Wangbickler for the video
  • Monetizing your Blog
  • Creating Social Networks for Wineries *special thanks to Mike Wangbickler for the video
  • Facebook, Twitter, and other Social Media for Wine Businesses
  • Beyond Words: How Video Content is Changing the Wine World *special thanks to Mike Wangbickler for the video, shown below
  • Search Engine Optimization

I choose to attend the Beyond Words session and was really glad I did.  This session focused on the current state of video content in the world of wine blogs, for both business and peers.  Lisa deBruin (@winedivergirl) from Hahn Family Winery and the California Wine Life blog, as well as Hardy Wallace (@dirtysouthwine) now the new voice of Murphy Goode (@goodetobefirst), but also author of Dirty South Wine, were joined by Drink This TV founder Bob Asher to talk about these topics.

Is video important?  Why is it important if this is true?  What I learned from Hardy is that video reaches and audience you might not expect it to.  It is still fresh and new int he wine blogging world, and while more and more people are starting to enhance their blogs with video (particularly after the WBC), it is still not widely accepted practice in the wine blogging world.  One notifiable exception to this is Gary Vaynerchcuk, who’s Wine Library TV has been the flag bearer of video blogging for a while now.  Gary V, who was a keynote speaker at last year’s WBC, is a different beast however, in that he specifically review wines for sale in his store, while citizen bloggers such as Hardy and Rick Bakas are reaching their audience with the addition of wine and food pairings, and video tasting.

Video can and will change the way that we blog.  As a person who blogs my passion of wine, and uses the internet to express this passion, Hardy inspires me to get out the webcam and go to town.  Every blogger, and v-logger, has something to say, that’s why we blog.  Video can give us some additional tools to help guide our lofty readers through the murky swamp that is social media.  From a bloggers perspective, it’s easy to create video.  It may not be pretty, but all it takes is a flip cam, a web cam, a phone cam, and some software to edit that video.  Practice makes perfect.

Lisa de Bruin of Hahn Family Wines, who uses video to enhance the Hahn image, suggests that we research our subject matter before we take that leap.  The last thing we want to do is tip toe through the tulips…er…winegrapes, since it’s been done to death.  That would bore our viewers to death and isn’t really adding anything to our blogs.  Brands have a story to tell, and can effectively do this trhoguh engaging video.  Hahn TV is engaging us with interesting facts, engaging conversation, and interesting stories.

Practice makes perfect!  To that end, check out my video debut, teaching you how to say Tempranillo (thanks to Bryan Kane from teh Winery Collective for this embarrassing tidbit).  Now, this was done off the cuff and was not at all expected to end up on Facebook, but it’s fun anyway.

Check it out!  Sorry, just a link …

Furthermore, I will be embarking on a joint project that uses video to taste wine with several peeopl, and engage in discussion about that wine.  More on that to come in the near future.

If you want to see the report for yoru self, check out the videocast that Michael Wangbickler of Caveman Wines generously posted on his blog for us.

[viddler id=21aeecd7&w=437&h=370]

For some other great video bloggers that I follow, check out:

  • 1WineDude – Dude vlogs!
  • Dirty South Wine – bringing the CRUNK to NorCal!
  • Drink This TV – an irreverent, fun, serious but no take on wine tasting
  • Stark Silver Creek – an online reporting tool that reports on “all things West Coast” has a lot of great content from the WBC
  • A Good Time with Wine – Matt has been doing his videos since I met him last year, and is great at it!

Forgive me, for I have zinned! A WBW Post

For this month’s adventure in the themed blogging topic known as Wine Blogging Wednesday, our hostess @sonadora from Wannabe Wino, is hosting us for the 5th Anniversary.  This time, Megan goes back to her love of Zinfandel, and encourages us to taste our favorite zins paired with some yummy BBQ.

As luck would have it, this post coincided with the annual ZAP Summer Celebration, which is famous for it’s BBQ and plethora of zins.  To start out, we took a little tour of some of the ZAP producer vineyards, starting out with Pete Seghesio at Saini Vineyards.  Saini was planted in 1946, and is now run by the 4th generation of Sainis.  Prior to being farmed for grapes, it was planted with apples, pears, and prunes, as was much of the Dry Creek Valley where this vineyard is located.

    Saini zin undergoing verasion

Saini zin undergoing veraison

You may not have known this, but dry farmed zin can be one of the most difficult grapes to grow because it can rot from the inside out; the cool fog that drifts in to the valley over the western mountains cools down the fruit and can make it damp, and prone to botrytis.  Now, if you’re in to Sauternes, this is a good thing.  In red wine, not so much!  Dry farming also can have a 1pt increase in the over all brix (measurement of sugar) a day, in the summer heat.

From Saini Vineyard, we went over to Lytton Springs, where Ridge has 175 acres planted next to their straw bale winery.  One of the most interesting things we saw was a newly planted field on the drive in, which is a purpose ffield blending of Zinfandel, Charbono, Petite Sirah, Syrah, Mataro, Cinsualt, Grenache, Grenache Blanc, Palomino and pretty much everything else in the kitchen sink.  This is an old school Italian field blend, and should be some interesting stuff.  Ridge will be harvesting this vineyard block by block, and while this will allow them to harvest depending on each varietals individual ripening, it will undoubtedly have some cross over.

The Lytton Springs Vineyard is planted on old river rock, and you can really see the red soil coming through.  This vineyard is on a small bench, that seperates the Dry Creek and Alexander Valleys, and is between 80-100 feet in elevation.  The red river rock holds those 100 year old Zin vines in the cool morning fog, with hot summer afternoons.  This will give it a district flavor profile from the Saini Vieyard, which is on the more fertile flood plain of the Russian River.

Ridge purchased fruit here since 1972, and bought he property in the early 1990s, making it part of their estate portfolio.  There has been zin planted here since the very early 1900s, when the old Captain Litton (spelling changed later) owned the land and had a large variety of grapes growing here.  That history of complementary varitals is show in that new field blend I mentioned above.

But enough about the grapes, what about the wine!  After the vineyard tours, we headed back to Seghesio in Healdsburg where we were treated to a smorgasbord of ZAP Producer zinfandels, including the delicious Rock Wall Sonoma County zin.

If you don’t know, the Rock Wall Wine Company is Kent Rosenblum of Rosenblum Cellars fame.  Rosenblum is now owned by Diageo, but Kent and his daughter Shauna started the next chapter up down the street and are producing some mighty tasting stuff.

The Sonoma County zin is a punchy one, at 15.6% ABV, but I found it well balanced and subtle, even in the 80 degree heat.  There were only 475 cases produced, so at $25 you better get out and buy some before it’s all gone.  I tasted the classic blackberry, but also some dark raspberry and bittersweet chocolate.  I was lucky enough to meet Shauna, as she was behind the table pouring, so I thank you and look forward to seeing you in September for the ZAP Volunteer Thank You party!

Rock Wall Wine Company tastes their wines by appointment only (hey, it’s a licensing thing kids!) and is located at 2301 Monarch Street, Suite 300, in Alameda.  For you locals, that’s part of the old Naval Air Station, and is spitting distance from Rosenblum.  It is part of the booming urban vintners trend, and is a member of the East Bay Vintners Alliance. I love the fact that I can taste at almost 20 wineries less than 20 minutes from my house!  Keep an eye out here for urban winery events soon.

I also had the chance to taste Duane Dappen’s zins, from D-Cubed Cellars, in Napa.   Duane is the new ZAP Board President, and I have been talking to him on Twitter, so it was fun to meet him in person.  Duane has been working in Napa Valley since the early 80s, and has worked with some of the biggest names in zin, like Grgich Hills, Storybook Mountain, and Rombauer.  Happily, he now has his own label, and was pouring both the Napa Valley and the St. Helena versions at our BBQ.

I loved the 2006 St. Helena Zinfandel, which is now in its second vintage.  It is made from the Korte Ranch Vineyard, which was planted back in 1910. Talk about some old vines!  OK, so they’re not 100+ years old, but they are old at the same.  This fruit creates a wonderfully bold and balanced zin, with raspberries, blackberries, notes of vanilla, and some herbal notes.  It’s also relatively low ABV for a zin, at 14.5%.

You can taste D-Cubed wines, along with a dozen others, at the Vintners Collective in Napa.  They are located at 1245 Main Street, and area a great destination in town!

With both of these wonderful zins, as well as a smattering of tastes of others, the BBQ boys were there serving up pulled pork sliders, ribs, and sausages.  This is classic zin food, where the richness of the BBQ sauce and its tang goes with the bold dark berry flavors of the fruit in the zin.

I have always enjoyed this event, because we not only get to stuff our faces with pork product, but we get to taste a lot of different zins in one place that is more restrained than the Grand Tasting in January.  On a final note, for dessert, I took my raspberry sno-cone, and poured some leftover zin of unknown origin in to it.  Let’s just say it was probably the best zin based dessert I’ve had since the Zinfandel ice cream at Rosenblum’s Open House Last year.

I hope you’ll go out and taste some zin for yourself, and be sure to try some tasty BBQ treats with it!

PS please stay tuned to Palate Press for some more news regarding zin soon!

What happens in Napa, stays in Napa. And the blogesphere. And Twitterverse.

This past Sunday, I was fortunate enough to have my Luscious Lush self and my big mouth invited to a blogger panel discussion, hosted by Lisa de Bruin (@winedivergirl) of Hahn Estates.  At this discussion were several fellow bloggers and industry folks, as well as a large contingent of the Hahn team, who were on hand to discuss their wines as well as how they can more effectively interact with us wine blogger types.

First, let me get this out of the way.  I am going to talk about some wines.  I am going to talk about some Hahn Estates wines.  These wines were tasted at a hosted event, but these comments express ONLY my opinions.  I am choosing to write about the wines that stood out in my memory as being exceptional or noteworthy, because i like to share things I like.  Moving right along then!
In attendance, we had the following bloggers:
Additionally, we had two wineries represented, which added a unique perspective.

From Hahn, we had:

  • Andy Mitchell, Director of Vineyard Operations
  • Adam Lazarre, Winemaker
  • Bill Leigon, President
  • Evelyn Pool, VP of Marketing
  • Lisa Adams Walter, PR (@lisaadamswalter)
  • and of course, our illustrious hostess herself – Lisa de Bruin, Director of New Media Marketing (@winedivergirl)

This event was envisioned by Lisa de Bruin, with a lot of input from various bloggers and industry folks, as an opportunity to open the dialogue between wineries and bloggers.  This has been something of a challenge in recent weeks, and has incited some rioting (friendly fire only!).  Before the lively discussion started, however, we were treated to a tasting of some of the Bin 36 and Lucienne offerings.  Below are my notes from my favorites:

2006 Lucienne Pinot Noir, Lone Oak Vineyard

Rich ruby color.  Rich without being sweet or overdone.  Black cherry, earth.  Strawberry fruit rollup, cherry and plum.  Tastes slightly salty.

The Lone Oak Vineyard is in an area of the Santa Lucia Highlands that produces world

class pinot noir.  Case in point, Lone Oak actually sits between Gary’s Vineyard and Rosellas Vineyard, which are both well known in pinot circles for producing some cult pinot noirs.

We also tasted the 2006 Lucienne Pinot Noir, Doctors Vineyard

This had a much chewier mouth feel, with black raspberry and Bing cherries, followed by plums and earthy spice flavors.

I enjoyed both of these pinots very much, and would say that for drinking along, Doctors is a great choice.  If you are pairing with food, I would suggest the Lone Oak.

This event was just getting under way after the wine was poured.  With our minds flowing freely, the discussion began as to how wineries, other industry professionals, and bloggers can work together.

First, let’s face it.  Bloggers are a rowdy and diverse bunch.  NO two wine blogs really have the same goal, and no two wine blogs are the same.  Personally, I write my blog because I like to share.  It started as a newsletter of events and wines that I was enjoying, and evolved from there.  I choose to write about wines & things that I find inspiring.  I choose not to write about every forgettable wine that I taste, because I don’t have that much time in my life.  But that is me.  Your wine blog might be different, and that’s OK!  The point of the blogger community is that we all have our passions.  Our readers come to our blogs for information, and for different reasons.  I read over 100 wine blogs – not every day, but in general – and each one adds value for a different reason.

  • Sonadora, the Wannabe Wino, gives me insight in to her favorite wines and her travels through wine country
  • Lisa de Bruin, from California Wine Life and Hahn Estates, gives me a unique perspective on issues in the industry as well as her adventures diving and enjoying wine.
  • The Brix Chicks let me peek vicariously in to their world as they pursue their WSET certificates and taste things locally.
  • Michael Wangblicker of Caveman Wines writes about shaping the wine blogging industry, and gives me great tips and tricks to improve my own writing.

Each blog is different, each blog is great. The uniqueness of the blogging industry is what makes it magical.

In recent news, traditional media outlets such as the Chicago Tribune have filed for bankruptcy.  As we move towards the next decade, old school traditional media methods are being surpassed by new methods, such as online media and blogging.  As Lisa put it “the shift of influence in the wine world from old print media to new on-line media, especially in the form of blogs with character, variety and accessibility to the variety of wine lovers out there is essential to the success of a growing wine industry.”  I could not agree more.  The next generation of wine drinker is so attached to the web, they are avoiding brick and mortar establishments.

There has been a lot of discussion about where the line is drawn in terms of bloggers and wineries.  I question this, as traditional media outlets get wined and dined and showered with gifts all the time.  I’m not sure why we should be held to a higher standard, just because we are innovative and new.  That being said, if we are clearly writing about a “sample”, as disclosed in our blogs, are we not covering our own asses enough?  Food for thought.

Since I personally, only write about wines and events that are important to me, I am aware that I am giving positive publicity to those wineries / events.  SO what?  How is this different than me saying to my friends, “I had a great wine last night you should try it”?  Word of mouth marketing has been, and will continue to be, the most powerful sales tool in the retail world.  The only different that we, as wine bloggers have, is that we are communicating to a wider audience en masse.

I hope that these conversations will continue, and would love to see winery hosted blogger panels more frequently, across the US.  One question that came up during our conversation with Hahn was about this being  “Hahn Fest” of sorts.  While there was a certain portion of that, I see that as being somewhat obvious, since it was a hosted event.  However, if more wineries like Twisted Oak, participate and pour their wines in a convivial and social setting, the appearance of this can be changed.  Again, I didn’t see this as an issue because it was clear before we went that we were attending a hosted event, with a panel of Hahn employees.

That’s what I think.  What do YOU think?

To Infinity, and BEYOND!

The Wine Century Club was developed for all adventurous wine lovers. Have you tasted 100 different grape varietals? I know what you’re thinking: I drink a lot. A lot of wine. Surely I must be a charter member! But It’s not as easy as you might think.

The most common varietals are some variation on the Big Six:

  • Cabernet Sauvignon
  • Merlot (does anyone actually drink this stuff?)
  • Pinot Noir
  • Chardonnay
  • Sauvignon Blanc
  • Riesling

The Wine Century Club is made up of people that enjoy tasting new wines, and have an adventerous streak. Sounds like me! With Family Winemakers coming up, and the Wine Bloggers Conference shortly thereafter, what better way to challenge myself to learn about new varietals.

Here is a challenge to all of you Luscious Lushes out there.
See if you too can earn one of these fancy certificates! My goal is to have it completed by the time Rhone Rangers rolls around next year.


Download the Century Club application here:
Excel
PDF

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