Wine apps YOU should be using!

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We all know that wine apps for smart phones are hot right now.  I have about 40 installed on my iPhone as we speak, all n some sort of evaluation or user mode.  But what apps really mater?  What matters to consumers versus wineries? Recently, I was tasked with writing about the top wine apps […]

WITS: On changing technology in wine

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Earlier this month, I was lucky enough to attend my first WITS – the Wine Industry Technology Symposium.  While i have often wanted to attend, my work obligations prevented it.  Until now. Why was I so excited about this event?  Primarily because, and if you’ve been reading this blog for some time you know, at […]

Bloggers are irrellevant? Really?

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How did we get here AGAIN.  I feel like we’ve had this conversation every year, since the year I began blogging.  Initially, it was a question of bloggers, online writers, whatever you want to call us, being irrelevant because we were the unknown factor.  Then it was an issue of credibility.  Now, it would appear, […]

Where can wine take YOU?

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I’m sitting here in the lobby of the Flamingo Resort in Santa Rosa, at the 2nd annual Wine Tourism Conference, in Santa Rosa, with fond memories of the Wine Bloggers Conferences of 2008 and 2009. The buzz is certainly different, with industry reps. tour operators, writers, and print media outlets, but the buss is here. […]

Dream Big

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This week marks my 9th Dreamforce, the annual user conference for Salesforce.com.  As one of the largest (ok maybe the largest) CRM tool – at it’s core SFDC provides the basic building blocks of a CRM tool.  Of course, now, 15 years later, it’s so much more than that.  This week promises to be a bit […]

The View from the Top

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I’ve often said that relationships will get you farther than anything in this world.  Whether that is a romantic relationship, a business relationship or a platonic relationship, it is that connection and interaction that forms the road to future endeavors. Recently, at the Wine Bloggers Conference, three winery representatives formed a panel to discuss the […]

Are wine bloggers and writers influential? Should we be?

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There is a lot of conversation going around the blogging world about how, if at all, bloggers and online wine writers influence the wine world.  Do we?  Do we have an impact?  Do we influence consumers?  Do we just read each other’s blogs?  Those are all valuable questions that spawned a lively debate at the […]

CRM is not a four letter word

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Wow!  My recent post on the need for CRM in the wine world has really sparked some inspired conversation.  This is an exciting time, as the more people are talking and thinking about CRM for the wine industry, the more educated they can become. Today, Silicon Valley Bank presented their annual State of the Wine Business webinar, which reinforced […]

Why your wine business needs CRM

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I work in technology, but my heart is in wine. Every day I see things in the wine business that frustrate me; every day I see how archaic some things can be. The wine industry is notoriously behind the times when it comes to technology, and is even slower to adapt to new methodologies. What […]

Be a kiwi for the day!

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Rolling gree hills, mountain glaciers, beautiful water ways, hobbits, Elves, pinot noir, sauvignon blanc.  Ah New Zealand! I’m pleased to announce that Feburary 4th is New Zealand Wine Day, in association with Wine Channel TV.  This will be a virtual tasting that you can all participate in, with a llive cooking demonstration as well. Celebrity Winemakers […]

Lessons on being a better blogger…writer…or whatever

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Wine:  The final frontier These are the voyages of the Wine Brat, Thea. Its 5 year mission (yep, it’s true.  I’ve been blogging for five years!) To explore strange new wines To seek out new bottles and new producers To boldly go where no wine blogger has gone before. These are the voyages of a […]

Putting the PLUS in Google

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Recently, while at the 4th Annual Wine Bloggers Conference in Charlottesville, VA – a discussion on wine and technology was moderated by John Meyer who started 9 Clouds, Paul Mabray of Vintank, and Philip James from Lot 18 and Snooth. Part way through the session, which included a lively discussion on flash sale sites like Lot18 and whether harm or help the wine […]

When socializing goes mainstream

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What’s a tweetup you ask?  Why would you tweet something up?  Recently, I had the opportunity to meet and greet with dozens of the Bay Area’s finest, bloggers and wine professionals, as well as just some very cool people at the The Napa Valley Tweetup – Presented by Robert Mondavi Winery. Earlier in the day, the […]

Bloggers, media, is there a line?

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Bloggers, media, journalists, TV reporters, wine critics, mom.  Can’t we all just get along?  I know that there are a lot of shills out there, and there has been a lot of controversy in the Mommy Blogger arena about posting for peanuts, or in their case products, but the recent FTC ruling regarding bloggers really […]

Wine Map-o-Matic!

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A few months ago, I was introduced to at the Wine 2.0 event at Crushpad. Mapovino is a wine-mapping website incorporating GoogleMaps to showcase geographically distinct wines and the stories behind these wines. Why is this cool? Because it allows you my technonarti friends, to use Google Maps, a tool most of us know and […]