We all know that wine apps for smart phones are hot right now. I have about 40 installed on my iPhone as we speak, all n some sort of evaluation or user mode. But what apps really mater? What matters to consumers versus wineries? Recently, I was tasked with writing about the top wine apps wine marketers should be using over on Nomacorc’s blog. You’ll find the usual suspects over there but some other apps that didn’t make the final cut that I would strongly encourage you to look at as a consumer, in addition to Delectable and Vivino. Crushed – let’s call it Facebook for while. While it seems like somewhat of an isolated social community, it is a fantastic place for wine novices to learn, discuss, and make new friends. NextGlass – there is a brand spanking new release with loads of new features! Check it out. Built on a social sharing model, you can review and share with your friends. Hello Vino – Hello Vino has always been a great place to go for reviews, and to find a great wine. Rick Breslin has been a great friend to bloggers, often featuring our reviews on the app, to share with a broader audience. HelloVino also has the added bonus of being a shopping app, so you don’t have to go source the wine. Want to read more? Check out the original article here! And remember, what’s good for the consumer, is not always good for the trade. What are your favorite wine apps? Why?
Earlier this month, I was lucky enough to attend my first WITS – the Wine Industry Technology Symposium. While i have often wanted to attend, my work obligations prevented it. Until now. Why was I so excited about this event? Primarily because, and if you’ve been reading this blog for some time you know, at long last technology is successfully and measurably crashing in to wine industry. WITS brings together industry professionals, technology leaders, social media gurus, and people that work with the tools and the people so mentioned. As a career software professional, with an emphasis on CRM and CRM based ecosystems, I have always championed the use of technology to make you work faster, smarter and more successfully – with less human capital. Gone (or perhaps while not gone, greatly reduced as people begin to deeply feel the pain of isolated databases) are the days when siloed solutions work for businesses; particularly in the wine industry, having databases of wine club members here, and then a database of DTC customers there, along with trade and media over yonder, is disjointed and confusing in the best of circumstances. It presents challenges, and what is interesting is that while these challenges are not as unique as the industry would like to believe, many in the adult beverage industry have shied away from technology as a part of the solution to these problems. Today, in 2014, with the number of technology companies that are customized specifically to the wine industry, this paradigm is shifting. Small companies are no longer to able to function without a centralized data warehouse and streamlined system of record. By building a better mousetrap, leveraging existing technology and tools, businesses can uncover more information and truths about their customer behavior that can lead to smarter sales. But, Social CRM, Social Listening, and Digital marketing are augmentations to existing customer database tools. And in this case, a customer is a customer – whether we are talking about DTC, trade, a distributor, or the media. It’s how you handle each type of customer that matters. It is impossible to build a successful social CRM (sCRM) program on top of a black hole of data; first – build the mousetrap. Then, build it better. CRM is, at the most basic level, the tool that you use, to manage the complete cycle of customer information. This can include anything up to and including wine club orders, online orders, and email marketing tracking, but it doesn’t have to. Those are all add-ons that augment your core information. One of the most important factors in today’s market is social CRM (sCRM); as an adjunct to traditional CRM, sCRM allows you to find, track, and respond to what your customers or potential customers are saying about you. Why? You might be asking yourself. Simply put, listening to what is being said about you allows you to be proactive; this can also be a marketing tool. More importantly, sCRM allows you to engage with your customers are a personal […]
How did we get here AGAIN. I feel like we’ve had this conversation every year, since the year I began blogging. Initially, it was a question of bloggers, online writers, whatever you want to call us, being irrelevant because we were the unknown factor. Then it was an issue of credibility. Now, it would appear, that a few people have taken it to the opposite extreme, and make a leap to the assumption that we are irrelevant because no one is reading us due to overload. While it may be true that people don’t read wine blogs the way they “used to”, it’s also true that there are a lot more of them out there. Many of those are noise, and not as impactful as the handful of those who have been writing for more than a year and are a known entity in the blogosphere. According to a post by The Hosemaster of Wine (take this with a grain of salt people, regardless of where it was published), no one reads wine blogs. No one? That’s a curious statistic given my analytics and inquiries from interested parties who clearly read my content and ask questions, inquire about engagement, or ask me for ideas or speaking proposals. The industry is interested and reading wine blogs, because they are seeking ways on how to engage with bloggers; the proof of this is all around us: at the International Wine Toursim Conference in 2011, I discussed engaging bloggers, and this year at the Wine Tourism Conference, I will again be discussing who wine bloggers are, and how to work with them. I think the key takeaways here are that you need to ensure that your blog and posts are relevant, engaging, and frankly – interesting. Clearly, people are tuning out copy cat tasting notes, badly done videos, and the like. However, the accusation that wine blogs have turned in to online diaries of what I ate this week is missing the mark. Wine, in the context of a person’s life, is relevant when paired with life activities. Which would you rather read? This Cabernet was tasty. I had it alone, while sitting at my desk. Or, this cab went deliciously well with my steak Diane as it brought out the flavors of x, y, and z. Clearly, people DO love a good story and are seeking that information on these blogs. Which brings me to a great segway — this year at the Wine Bloggers Conference, one of the sessions will be focusing on creating compelling content. This is a critical skill to have, and if you are finding yourself losing traffic, or not engaging your audience, then you need to be at this conference. For me, I am all about engagement. I speak at wine related conferences regarding engagement. I tell people about engagement. I will also be speaking at the Wine Bloggers Conference about Positioning Your Blog. This is a great time to rethink what you are writing about and why, and […]
I’m sitting here in the lobby of the Flamingo Resort in Santa Rosa, at the 2nd annual Wine Tourism Conference, in Santa Rosa, with fond memories of the Wine Bloggers Conferences of 2008 and 2009. The buzz is certainly different, with industry reps. tour operators, writers, and print media outlets, but the buss is here. Spending a brief morning at the trade show, I saw many faces I knew, but I also saw many faces I didn’t. Up and coming wine regions that you would not think of were represented, and I was looking forward to learning more about them. All sorts of industry professionals were represented, including tour operators, wineries, tourism associations, PR firms, and of course – those pesky bloggers! I was looking forward to both getting to know these great group of people ,but also learning what the challenges in the industry are, and how we, as new media representatives can help. Of particular interest to me were the challenges that individual regions have attracting visitors to their wine destinations. Both on a personal and semi professional level, the topic fascinates me. Additionally, the age old question of how ot engage with social media and how to utilize new media. I am a social media freak, and if you have known me since the first Wine Bloggers Conference, you know that I am also a twitterholic. While some of this has waned in recent years due to professional and personal obligations, it is still a fiery passion. In addition to my social meida addiction, I am passionate about finding out how I can help bring the wine business in to the 21st century uses the tgools of the trade. These tools include CRM but also include business practices and methodologies that are universal across businesses. So, where can wine take you? Stay tuned this week and I give you some of my insights, ideas, eye opening moments, and observations from the Wine Tourism Conference. Cheers!
This week marks my 9th Dreamforce, the annual user conference for Salesforce.com. As one of the largest (ok maybe the largest) CRM tool – at it’s core SFDC provides the basic building blocks of a CRM tool. Of course, now, 15 years later, it’s so much more than that. This week promises to be a bit of a crazy one, as usual, filled with great sessions, learning experiences, networking, and dare I say parties. As I get my body ready for the anticipated lack of sleep, and over filled brain, now is a great time to refocus on the fact the wine & CRM are a natural match. The philosophy of Customer Relationship Management is one that has been struggling with in the wine industry. In 2012, only a handful of software companies have solutions that suit the wine industry, but even fewer industry companies are getting the concept of CRM as a tool. That is changing, and the next few years are an exciting time. Why does your wine business need CRM? We all know it’s a tight market out there. How do you plan to sell more wine this year? How do you plan to segment your customer base? Too many times do I get emails from wineries that don’t know my needs or wants. Why aren’t you paying attention to me as your customer? You know I bought 5 cases of pinot last year, so what are you doing with that data/ world of the customer? Keeping in mind that CRM is not a four letter word, many potential customers are scared off by the very concept as a 400 pound gorilla. Putting the technology on the backburner for a minute, the methodology is the first hurdle to overcome to a successfully customer relationship philosophy. Viewing the big picture is, and should be, the end goal of a consumer focused business. As I head off to the conference, now is a great time to share some posts about CRM as well as my interview with Paul Mabray, founder of Vintank, about the future of CRM and technology in the wine industry. Where will the wine industry go from here? How can we help you get there? Get your creative juices flowing and start thinking about CRM! For news from the field, please follow #df12 and my twitter alias! Cheers!
I’ve often said that relationships will get you farther than anything in this world. Whether that is a romantic relationship, a business relationship or a platonic relationship, it is that connection and interaction that forms the road to future endeavors. Recently, at the Wine Bloggers Conference, three winery representatives formed a panel to discuss the winery view of bloggers. Hot on the heels of How Bloggers Influence the Wine World, this session was a lively conversation between the established media, digital media, and three winery employees. Ed Thralls is a wine blogger who is now working at the Windsor family of wineries in social media marketing. Christopher Watkins is the manager of retails sales & hospitality at the Monte Bello tasting room for Ridge Vineyards, and also the author of 4488: A Ridge Blog. Finally, Sasha Kadey is the Director of Marketing for King Estate Winery in Eugene, Oregon and is active in social media. Here, with three very different examples of winery views, as well as bloggers, we discussed how winery work with bloggers, how bloggers can make themselves more visible to wineries, and what they look for in a partnership. These three are some of the biggest fans of social media and bloggers, and work hard to ensure that they are engaged with the blogging community and that bloggers are engaged with them. Bloggers, and digital media in general, has the unique ability to be agile and fast. There are very few mediums as flexible as the online writer has access to. Gone are the days of paper galleys that go for approval, and are they print in large batches. Today, we have the ability to not only write on the fly, but also edit that on the fly. Change your thoughts on a topic, and it is a simple process to edit and add a note to a post after the fact, and call attention to that. Digital media, according to Watkins, affords the writer flexibility and leverage that cannot be accomplished in other environments. Digital writers can maximize, and should maximize the tools they have access to, since they cannot be replicated elsewhere. Thralls, who began his wine career and social media campaign as a blogger himself, now runs the social media marketing efforts or a large winery family of brands. He goes on to state that the relationship with bloggers and writers is different today than it has been with traditional PR and writers. Because of this, it’s necessary to pitch them differently. Gone are the the days of email blasts to the bloggers on his list; bloggers and online media require a different approach and different engagement. Conversely, bloggers who are pitching wineries also need a different tactic. Bloggers should not be intimidated about approaching wineries. As we discussed in the Are Bloggers Influential session, as an online writer, we need to go out and make it happen. But that doesn’t mean that the thousands of wine bloggers should all pitch the same winery or brand […]
There is a lot of conversation going around the blogging world about how, if at all, bloggers and online wine writers influence the wine world. Do we? Do we have an impact? Do we influence consumers? Do we just read each other’s blogs? Those are all valuable questions that spawned a lively debate at the Wine Bloggers Conference earlier this month. One of the key questions that came up was was how do we, and online writers of content, move beyond having an audience made up solely of other online writers. This naval gazing has been a sore point since the beginning of wine blogging, and while to a certain extent it is true, I think that that is a shortsighted view point. Yes, many wine bloggers read wine blogs. In fact, most wine bloggers read more wine blogs than the average consumer. That said, as wine bloggers are wine consumers, and typically a more educated wine consumer, where is the problem with this? One thing that is missing in the conversation about influence is that we, as bloggers, are wine consumer as well. In fact, we are primarily a picky crowd of wine consumers. So, if you audience is primary wine bloggers, you might actually be targeting the right crowd – typical wine bloggers have more disposable income and spend more of that on wine than most readers. The counter argument to this is that the wine world is not just consumers and readers of the blogs. The wine world is also producers, distributors, retailers, and the PR people that help them sell their products. So, how much influence does blogging have on this collective audience? Whether blogging as an individual or as a group (like Palate Press), how does the gestalt of wine blogging (online wine writing) impact the industry? Blogs, and other e-media are, by their very nature, unique. Blogs are a conversation starter, and the seed to a further discussion and further discovery by the reader. When you write a post, or read a post, it’s often just the jumping off point for a longer conversation that may or may not occur on the blog post itself. Case in point: most of the conversations that happen as a result of my posts are on Facebook and Twitter. Whether that is on my page on Facebook, in a group that I am a member of, or on twitter is somewhat immaterial. The very nature of social media means that the comment as a means of feedback is not necessarily the most accurate measurement of the social impact of that writer – and by extension that bloggers’s audience. Unfortunately, while comments appear to be on life support, they are an easy way of measuring value and interaction. Until social media monitoring tools can read cross platform transactions and measure tools like Pinterest, Facebook and Twitter, comments need to be taken with a grain of salt. Likewise, measuring tools like Alexa are misleading as they only measure direct traffic to your blog and do not include RSS feed readers and other social media interaction. E-media and social media specifically offers agility and speed, and the ability to […]
Wow! My recent post on the need for CRM in the wine world has really sparked some inspired conversation. This is an exciting time, as the more people are talking and thinking about CRM for the wine industry, the more educated they can become. Today, Silicon Valley Bank presented their annual State of the Wine Business webinar, which reinforced the need for an integrated CRM solution at even the smallest wine business; the ability to capture, track, manipulate, and analyze data is capital if you are trying to grow a business in this ultra-competitive market. And still, wrapping your heads around the concept of CRM as a communication methodology as well as a technology is a tricky proposition, and even as an experienced professional it is something that takes time and education to accomplish. As the wine industry is notoriously slow to adopt new tools & technologies, they continue to struggle. This however, appears to be the year of change. As markets become younger, and boomers begin to age out of the fine wine market, the GenXers are a huge market force ready to take their place. With the dot com mentality of the 34-49 year olds, we are better situated financially and more aware of the enabling technologies that can benefit the industry. One of the most important topics of conversation has been why smaller wineries should adopt a CRM philosophy (and therefore a tool), and how it can benefit them. In addition, the question of what tool to use is key. To help wade through the milieu, here are some of my thoughts on that. First, do you currently think in a CRM frame of mind? Keeping in mind that CRM is a mindset as well as a tool, do you understand the full picture of your customer data? Do you want to? There are several CRM solutions you can choose from. But before you even start thinking about what tool to use, you need to be prepared to shift your business practices and thinking in to a CRM frame of mind. CRM need not be a 500 pound gorilla on your back, nor is it a four letter word. The mere mention of the acronym can draw snark from even the most tech savvy people, and makes small to midsize wineries cringe with fear. Remember that CRM is a business practice and philosophy first and foremost, and enabling technology second. You may not be aware that your current solutions architecture (website, ecommerce, emarketing solution) may already have some inherent CRM functions within. Investigate your existing systems to see what you can leverage. The important thing is that you find a tool that allows you to view all aspects of your customer data in a single source and that you are not replicating databases across multiple systems. The impact of having siloed databases can wreak havoc, result in multiple versions of the same customer, mass emailing snafus and general grumpiness from both the customer and your employees who are wrangling the data. There are solutions for all budgets, from simple and low cost, to complex, customizable and […]
I work in technology, but my heart is in wine. Every day I see things in the wine business that frustrate me; every day I see how archaic some things can be. The wine industry is notoriously behind the times when it comes to technology, and is even slower to adapt to new methodologies. What are the reasons behind this? Part of it is certainly economic; however part of it is exposure. As an IT specialist who spends 8-10 hours a day working in CRM and another 12 thinking about CRM and how to integrate with back office systems, I spend my days working in CRM systems and designing solutions for a wide variety of companies. And yet, while there are a few key players that are opening their eyes to the value of CRM, the wine biz in general is lacking focus in this area. On a daily basis, I see siloed, independent systems for finance, customer service, marketing, and order entry that make up a company’s operations. Each of these systems is independent from each other, with unique data sets that may or may not replicate to the rest of the systems in use. In the world of wine, for example, you might have your retail POS, a wine club management tool, and an ecommerce or marketing tool. Switching between the systems is time consuming and clunky, as you have to periodically update tech data set and ensure that each system has an accurate record of your customer. The need in the rest of the world for an integrated solution to provide the full picture is great. Companies not only need to see the full picture of the customer, but they need to see the full picture of operations. The methodology behind a CRM culture (and we’re not just talking tools here, but rather a way of doing business), is that you get a full, complete picture of your customer at a glance. CRM, or Customer Relationship Management, is the art of knowing your customer, and knowing how you can better service them. Yet today, CRM is still a great mystery to many wineries. Most understand that it would be helpful, but don’t understand exactly why, or how. If you reframe what CRM is, you will begin to understand how powerful it is. More than just software, it’s a lifecycle approach to marketing. A winery that understands this, knows that CRM can help you develop targeted marketing messages to specific customer groups. A CRM ecosystem can help your customer service reps receive and resolve issues quickly and effectively, maintaining an audit trail. A CRM order entry system can track your customer likes and dislikes as well as past orders. What does this mean for DTC sales? Everything. Imagine the power of a tool, and a mentality, that allows you to report at your fingertips. What did Jane buy last month? Are you trying to move more bottles of the 2009 Merlot? Target your offer to those that have shown a consistent […]
Rolling gree hills, mountain glaciers, beautiful water ways, hobbits, Elves, pinot noir, sauvignon blanc. Ah New Zealand! I’m pleased to announce that Feburary 4th is New Zealand Wine Day, in association with Wine Channel TV. This will be a virtual tasting that you can all participate in, with a llive cooking demonstration as well. Celebrity Winemakers will be tuning in from Chicago, along with a live audience; there will also be some bloggers in attendance in San Francisco, and we want you to taste along! Gather up a group of friend or brave it alone, but please join us online. Be sure to stock up with a few bottles from our featured wineries at a participating retailer beforehand. Make sure you register (no charge) in advance, so we know who’s out there – and to keep in touch with all the latest from Gondor. I mean New Zealand! EVENT LINK Note: Once you’ve registered for this FREE event we’ll send you everything you need to know about how to access the virtual wine tasting online. You will also be automatically entered to win a Complexity Fine Wine t-shirt and other great Kiwi prizes! To participate, just grab a wine from the list below, and tune in. If you’re having trouble finding it locally, just use Vinquire or Wine-Searcher, some handy wine location tools. In SF, The Jug Shop is a great resource. Participating Wineries – some of my faves are on this list! Villa Maria Kumeu River Craggy Range Vinoptima (Gewurtztraminer) Trinity Hill Ata Rangi Escarpment Neudorf Palliser Cloudy Bay Nautilus Saint Clair Seresin Spy Valley (Envoy series) Vavasour Pegasus Bay Amisfield Felton Road Mt Difficulty Quartz Reef Tweet you then!
Wine: The final frontier These are the voyages of the Wine Brat, Thea. Its 5 year mission (yep, it’s true. I’ve been blogging for five years!) To explore strange new wines To seek out new bottles and new producers To boldly go where no wine blogger has gone before. These are the voyages of a wine bloggers writer and lover, trying to discover more about herself and her passion for the grape. Recently back from a weekend in Virginia at the Wine Bloggers Conference, where both New York Times wine critfc Eric Asimov and London Financial Times wine writer Jancis Robinson gave a key note speeches, my thoughts are jumbled and varied as I think about how to be a better blogger. Both Jancis Robinson and Eric Asimov challenge the word, and somewhat the concept – of blogger. Is "blogger" still really a valid term? Bloggers are wine writers who chose to publish on line. Traditional print media authors choose to publish on paper. Writing is what brings us all together, today. Love, true love (of the vine). I am still getting used to this idea. I am a proud blogger and I like to refer to myself that way, because if I call myself a wine writer, the mass public naturally assumes that I write for a publication. Perhaps we should be called "online wine writers". As wine writers, Jancis challenged us to do more investigative research before we blog. Er write. While the core value of this makes sense, I question the validity of her challenge; I am not a journalist, nor do i wish to be one. While the most successful wine bloggers (not in terms of making money but in readership) have similar core writing styles, none of them assume or claim to be journalists. Nor do I. I try to be accurate and truthful in my writing, but in the end – my blog is just my blog, and musings of what I feel like talking about. one of the major reasons that I decided not to pursue writing with an online wine magazine was because I didn’t want to be subject to the editorial rules that come with being a professional writer. I write this blog so I can express my thoughts in a meaningful way, and I hope that you enjoy reading it, and share with others. One vital point that Jancis made during her speech was that writers, print or otherwise, need to sit up and take notice that while the book is not dead, the delivery method of the written word is changing. Online, kindle, ebook readers, print, newspapers, magazine. Essentially, they are all the same thing – but the delivery method is different. I have an ipad, but most of my books are just that – books. That said, the Kindle / iPad / Nook market allows you to give readers the option of how they will choose to accept delivery of your material. I read blogs primary via an RSS reader. Some people read […]
Recently, while at the 4th Annual Wine Bloggers Conference in Charlottesville, VA – a discussion on wine and technology was moderated by John Meyer who started 9 Clouds, Paul Mabray of Vintank, and Philip James from Lot 18 and Snooth. Part way through the session, which included a lively discussion on flash sale sites like Lot18 and whether harm or help the wine industry, a vibrant discussion (ok fine it was me) erupted about Facebook, Twitter, and various forms of Google. Currently, the latest hot button platform is Google+. What is Google+ you ask? Like it’s predecessors Google Wave and Google Buzz (which are both alive but atrophied), Google+ promises to be the next social media flashmob trigger. Basically, I call it Twitter on steroids, with a dash of Facebook thrown in for good measure. Essentially, on Google+ you friend up people by adding them to Circles. Circles are groups of people you are following, and can be defined any way you want. Social media experts advise creating as many circles as possible, so you can slice and dice your followees and folowers; I might have gone a tad overboard on this but it will shake it self out. Based on your circles, you will have a stream. Wait, isnt’ that Twitter? Or Facebook? Sort of. The cool thing about Google+ is that you can target your stream, based on circles. So I can see just my wine circle or just my friend circle in my stream. This is simliar functionality to twitter lists, but where you get the power of google+ is that you can now target your posts to specific people, and specific circles. This functionality currently exists in Facebook via Lists, so it’s not news to those of us who like to keep grandma out of my morning rants on The ‘Book. One thing that Google+ is lacking however is the ability to expressly BLOCK peole from reading a post. This can be helpful if you don’t want someone who might be in a group to see a post. Say you’re planning a surprise party for Joe, and you want all the Wine Bloggers to plan but dont’ want Joe to know. you’d hav eto create a new group with everyone except Joe. A feature that that G+ has already proved to add great value and provide content is the Hangout. This weekend, at the WBC, our illustrious leader Joel Vincent started a Hangout – or group chat room basically – to broadcast WBC news and keynote videos to people not in attendance. As I was stuck in my room in the depths of some nasty bug, I would have loved to watch via the stream. It’s my own fault I didn’t know the hangout existed, but bloggers who weren’t’ at WBC were able to watch Eric Asimov’s speech real time, via G+. Pretty powerful! Yes you can accomplish this with WebEx or a recorded video, but this allows you to share LIVE data in a real time stream. The only thing that Hangouts don’t do […]
What’s a tweetup you ask? Why would you tweet something up? Recently, I had the opportunity to meet and greet with dozens of the Bay Area’s finest, bloggers and wine professionals, as well as just some very cool people at the The Napa Valley Tweetup – Presented by Robert Mondavi Winery. Earlier in the day, the Social Media Seminar provided an in depth look at how social media is changing the wine industry, and how users are becoming more engaged via blogs and other social media platforms. Then it was time to have some fun! Hidden int he stunning To Kalon Cellar, with it’s giant redwood tanks and awe inspiring barrel cellar, the in crowd assembled to taste Mondavi’s wines and mingle over a social media cocktail. In the rather cavernous dungeon, we were greeted by Gabriel Carrejo, who is the cheerleader behind many digital media tweetups and networking events. Once inside, atop the catwalk above those giant redwood fermentation tanks, there were stations set up with each of the wines, where we were instructed to check in on FourSquare at east tasting station in the hopes that we might win some swag. More importantly, the social locator allowed us to see who else might have been at the event, and seek out those individuals that we might want to meet, by nature of the geo locating tool. Say what you might about tools like FourSquare – but for social location, networking, and impromptu meetups over a glass of wine, it is an invaluable tool. As I wandered from station to station, I saw many of my old friends, and was able to reconnect over a glass of wine. In addition, it was a spectacular networking event as I met many more tweeters and industry insiders that were in attendance. The benefit to events such as this are difficult to measure; however, on a personal level, having the ability to meet many people that I have not otherwise had the opportunity to do , and to revisit a winery that I have not been to in a while is invaluable. Changing perception in this business can be challenging; too often, large wineries write people off if they are no longer repeat customers. this is a poor business decision in a challenging economy, as EVERY old customer can be a new customer provided that the experience is a good one. Mondavi is one such winery that I have been underestimating. Long ago, I was a frequent visitor and a fan. Then I grew up, and started visiting smaller wineries, and other wineries, by passing the monolith as I cruised up 29. On this night, I was shown the light, both in the warm welcome by the Mondavi staff, and in their willingness to embrace social media and us, the Mediaites, by providing an elegantly casual setting where social media users and curiosity seekers mingled, discuss business, blogs, twitter, and just have a good time, puts the Social back in to social media. […]
Bloggers, media, journalists, TV reporters, wine critics, mom. Can’t we all just get along? I know that there are a lot of shills out there, and there has been a lot of controversy in the Mommy Blogger arena about posting for peanuts, or in their case products, but the recent FTC ruling regarding bloggers really chaps my hide. It’s not that I take issue with the fact that the FTC is requiring bloggers to disclose the fact that they receive samples. That is simply the ethical thing to do; it is that they are specifically and pointedly excluding traditional media from this ruling because they apparently have better “Independent editorial responsibility”. So really, you’re saying that BOb Parker actually discloses to us when he takes a press junket to Paris? London? Australia? Funny, I don’t seem to read that in his work. Esentially, what the FTC is doing is widening the gap between tradition and new media in all arenas. Clearly, the straight up pay for post model is something that needs to be disclosed, but with over 2000 wine blogs alone, are you really going to police EVERY post by EVERY blogger to see if we are disclosing the fact that I got a $15 bottle of wine that probably cost the PR agency / winery / retailer $7? REALLY? Now i’m all about letting your public know if you got something for free, and I try to include in my posts if I am reviewing a wine. Yes, occasionally i forget, yes occasionally i get so excited about a wine I don’t bother but clearly i will need to be more cognizant of that in the future. But why not hold “traditional media” to the same scrutiny? Apparently, the FTC doesn’t think that bloggers are intelligent enough or ethical enough to hold our selves to the same level as the old boys club. Basically, if i get PAID to review items i get for free, then it’s ok but if i review items that i get for free, for FREE then I must disclose. HUH? The FTC apparently feels that those kids in the big buildings have a better grasp on what is right and wrong that me do, and that their reviews are not “endorsements”. THOSE reviews are not impacted by the fact that their reviewer did or didn’t pay for the item in question. MY reviews are impacted because I’m not a journalist. OR so I’ve been told more than once and loudly by the FTC. To quote Tom Wark of Fermentation, who sums it up SO well: Let me put this in plainer words. If a publisher sends me (a wine blogger) a copy of a new book about the wines of Bolivia and I review it positively I must disclose the book was given to me or face a fine of $11,000. If a reporter at the Wine Spectator (traditional media) receives a free copy of “The Wines of Bolivia” and reviews it positively, […]
A few months ago, I was introduced to at the Wine 2.0 event at Crushpad. Mapovino is a wine-mapping website incorporating GoogleMaps to showcase geographically distinct wines and the stories behind these wines. Why is this cool? Because it allows you my technonarti friends, to use Google Maps, a tool most of us know and love, to integrate with the wine regions of the world. While I don’t have a Crackberry or an iPhone (yet) I can see the application of this tool going mobile, while crusiing around Dry Creek looking at an interactive map. With Mapovino, users can add comments, photos, link to maps in their blogs, and even add blog links on the map. It will also wine and geography information from Wikipedia to expand on your knowledge interactively. Why do I bring this up you ask? Well they are doing their 2nd beta “tasting” in San Francisco next week, and I plan to go to learn more about hte tool and mingle with my fellow wine geeks. July 7th 7-9pm Please RSVP by registering here Google