wine 2.0

Crushing it in Dogpatch

Oh no you say! Not another “do it yourself” urban winery! Ok, I’d have to agree – that was my first reaction when I got the press release about Dogpatch Wine Works. Since Crushpad abandoned their urban winery projects and effectively dumped its consumer based wine program after its move to Napa (and subsequent move to Sonoma Valley), I’ve had a bit of a bad taste in my mouth for community crush projects.

But, Dave Gifford’s email intrigued me. A Crushpad alum, Dave knows first hand how to (and frankly, how NOT to) do an urban custom crush operation. Moving in a scant block down from Crushpad’s former headquarters on 3rd Street in San Francisco, Dogpatch now operates a 15,000 square foot urban winery with a missing “to enable wine enthusiasts to realize their passion for all things wine”. I’m hoping that this enthusiasm is somewhat more friendly than Crushpad’s seeming lackadaisical consumer program. As a former Crushpad customer, I got to know them well as I wandered through three winemaking projects with a group of wineaux. If you’re super nice I might let you come over for a tasting of the zin, cab blend, and freshly minted BeezleBubblez! I got to know the team well, and in fact, and pleased to see former head winemaker Mike Zitzlaff joining the Dogpatch crew.

While I fully understand the economics of operating a micro winery and custom crush, a good business plan requires you to commit and focus on your core audience. A business bill yourself as a “community based winery”, then you need to be…well, community based. Crushpad’s failing was that they lost focus and weren’t interested in pursing the consumer base. The primary goal was to be a custom crush and attract premier winery partners. That’s fine, but please don’t tell me you care about me and send me an email halfway through the full winemaking cycle that says “oh hey yeah we moved to Napa”. Please note these opinons are NOT AT ALL reflective of any experience with DPWW, simply my observatoins as a disgruntled Crushpad customer.

Anyway…back to Dogpatch Wine Works. Taking a note from Crushpad’s premium vineyard plans, DPWW allows you to choose from terrific grapes including – I’m very happy to report – Windsor Oaks Pinot Noir. Hey Julie, you ROCK! As a big fan of Windsor Oaks fruit, this could yield some interesting stuff. Add in the requisite equipment, a bonded winery, and expertise (yeah well ok so I didn’t go to Davis and chemistry isn’t my strong suit so Mike, i NEED you!), you hopefully have – a winery in a box, in a fun urban environment. Some additional vineyard offerings are Sonoma Coast Pinot, Atlas Peak Cab, and Anderson Valley Pinot. Ohh AV pinot? Count me in!

All of these seems familiar, and I get a buzz of excitement that the beast is alive. The goal of community based wineries is to allow you, for a fee (well yeah they need to make money) to participate from head to toe in the winemaking process. Theoretically, you will learn a lot, have fun, and get purple with it. Oh, and you get wine when you’re done!~ Yay!

One feature that Crushpad was missing whilst in the city was a tasting room, where we could actually TASTE some examples of wine they produced. While in Napa, they did indeed have a microwinery tasting room, but well, it was in Napa. This alone will add a unique feature which will be a draw; while there is a wine bar in Dogpatch (Yield) a tasting room is going to add interest and attract visitors.

Giving Crushpad it’s due, some of my favorite brands were launched there. I just wish they had been clear about their goals from the start.

I salute you Dave, for being willing to revisit a space that Crushpad ~~screwed up~~ abandoned, and taking on the challenge with a renewed focus. This a huge space and one that I see a lot of potential in; avid wine lovers want to learn and experience the full lifecycle. This is how we can do it. Please check out Dogpatch Wine Works if you’re in the city – I know I will be! I am starting to think I might need to make some more wine…Pinot anyone?

Cheers!

**Wordpress ate my homework** I’m sorry to say that 2 of my best paragraphs ran away. arrrgh! I will repost if I remember them. Yes, yes, I know. Write in Word, archive, paste. Bugger.

Let’s go shopping!

Nov 1st, 2010

by winebratsf.

1 comment

I can’t believe it’s this time of year again! Here we got, out of the harvest festival season and in to the holiday shopping season. To help you facilitate this, the SF Vintner’s Market is back with their Harvest in the City event at Fort Mason, November 20th & 21st.

At this HUGE try & buy wine event, you can taste wines from all over California. You just simply, taste, mark what you like, and buy it on your way out! A novel idea in 2009, now, there are several events that do taste & buy, but this is a one of a kind gem that brings together wineries from all over.

The brainchild of Cornelius Geary and Jeff Player, founders of Wine 2.0 and RadCru.com, this event promises to be a good time. With the economy still in the dumper, smaller wineries struggle to get their wares of there. These event will get the winemaker closer to the customers, and allow us to buy what we like without searching out after a tasting. In addition to the winemakers at many of the winery booths, we’ll be hosting a special section for “Major famous” winemakers and wine industry celebs where you can get a few minutes of personal time and a quick picture with the winemaker!

Some of my favorites are pouring, including Grey Stack, VinRoc, and Modus Operendi, plus a ton of other producers that I loko forward to discovering.

Tickets for the SF Vintners Market are $40 each day for General Admission, or $80 for a VIP ticket which allows you access to a special VIP section, pouring wines that are over $50. But you, my gentle readers, are lucky. I have a super secret discount code that will get you $10 off each day, or a huge discount of $40 off the Bounty Hunter All Access Pass, which gets you in the entire shebang.

Just enter “thea” in the discount code section and you’re set!

Hope to see you around, and I’ll be tweeting live under #SFVM10 (or something) to report on my likes & dislikes.

Happy drinking!

Soléna Soléna Soléna!

Apr 2nd, 2010

by winebratsf.

4 comments

I first found out about Soléna Estate wines from my blogger friend Ryan Reichert, (@oenoblog)when he moved to Oregon to start his new career in the wine industry. Through Ryan, I was introduced to Lynnette Shaw, the tasting room manager at Soléna. When Lynnette was in San Francisco for the Chronicle Wine Competition Grand Tasting, we got to talking about all things social media and how Twitter, Facebook, and blogging can increase exposure to your brand and introduce your wines to new audiences. I’ve talked a lot about changing perceptions and increasing your market share through exposure, and this was another opportunity for me to share my passion for new media.

Fortunately for me, Lynnette left me with samples of Soléna’s current releases to sample and share, and knowing that I was a pinotphile (thanks Ryan!) I was excited to explore a bit of Oregon. Being a California girl, with some much world class wine available at the source an hour away from my house, I find myself occasionally getting stuck – although I am not complaining about my love of the Cellar Rat, Cartograph, Holdredge, and MacPhail, in the well trodden track between my house and Sonoma County. I suppose stuck isnt’ exactly the right word, since i don’t really find myself that motivated to climb out of the so called ditch, but exploring other regions reignites my passion for wine, and allows me to refresh my palate with new wines.

Soléna’s Estate was started by Laurent Montalieu and Danielle Andrus-Montalieu, and the name is derived from the French word Solene, and the Spanish Solana, for the sun & moon. the first vintage was the 2003 Pinot Noir and Pinot Gris, from Domaine Danielle Laurent vineyard in the Yamhill-Carlton appellation. Low yields in the source vineyards and various vineyard techniques including biodynamics produce high quality fruit and some amazing wines of distinction.

2007 Pinot Noir – Hyland Vineyard – Some funk on nose, which I expected from Oregon, with rose petals, lots of mushrooms, forest floor and wet river rock. What I didn’t expect was that this was a BIG pinot, with dark ripe raspberry, blueberry, baking spice, and a touch of jalepeno. While it did seem a touch hot to me, I did really enjoy this wine. If you should find it, BUY it. It is a great example of an unfined and unfiltered pinot from a different region.

2008 Grand Cuvee Pinot Noir – is the entry level Pinot from Soléna, and can be found more readily in major markets. Once again, I found lots of forest floor and mushroom, but this blend had more ripe cherry, red berry, and rhubarb flavors followed by cranberry and strawberry. This has the softest body, and a plush finish. The Cuvee is a blend made from a selection of grapes from the Willamette Valley in Oregon, and the blending process allows the winemaker to select the best of each vineyard to create a masterpiece. It’s a bit like a full symphony versus a single stanza, and while it was indicative of Oregon, I found it very much like a Russian River pinot in the cherry berry cola flavor profile. This wine retails for $25, and is a MUST BUY for the high QPR.

The final Pinot Noir that I tasted from Soléna was teh 2006 Domaine Danielle Laurent. With a small production of 573 caes, this single vineyard designate from Yamhill-Carlton has black cherries and clove, which you immediately feel on the tip of your tongue. This wine cries for food, and the dark earth and spice would be perfect for a pork roast or brown sugar glazed salmon. At $45, it’s a splurge but worth it if you are exploring the Oregon pinot regions.

I enjoyed my meander through the Oregon wine country, and I suggest anyone who is a Pinot Prince or Princess to do the same. I am guilty of being blinded by the amazing wines right in front of me in Russian River, carneros, and Anderson valley, and I forget that slightly farther to the north, there is a world class region waiting to be explored. For this California palate, I was a bit wary of breaking the glass door between California and Oregon, since in the past I have been less than enthused with some examples, but I am happy to report that my taste buds have grown up and gone to Pinot heaven.

Special thanks to Lynnette Shaw and Soléna Estates for providing this samples and being a great dinner companiona s I rambled on about social media and the wine writing revolution!

Bloggers, media, is there a line?

Oct 7th, 2009

by winebratsf.

9 comments

Bloggers, media, journalists, TV reporters, wine critics, mom. Can’t we all just get along? I know that there are a lot of shills out there, and there has been a lot of controversy in the Mommy Blogger arena about posting for peanuts, or in their case products, but the recent FTC ruling regarding bloggers really chaps my hide.

It’s not that I take issue with the fact that the FTC is requiring bloggers to disclose the fact that they receive samples. That is simply the ethical thing to do; it is that they are specifically and pointedly excluding traditional media from this ruling because they apparently have better “Independent editorial responsibility”. So really, you’re saying that BOb Parker actually discloses to us when he takes a press junket to Paris? London? Australia? Funny, I don’t seem to read that in his work.

Esentially, what the FTC is doing is widening the gap between tradition and new media in all arenas. Clearly, the straight up pay for post model is something that needs to be disclosed, but with over 2000 wine blogs alone, are you really going to police EVERY post by EVERY blogger to see if we are disclosing the fact that I got a $15 bottle of wine that probably cost the PR agency / winery / retailer $7? REALLY?

Now i’m all about letting your public know if you got something for free, and I try to include in my posts if I am reviewing a wine. Yes, occasionally i forget, yes occasionally i get so excited about a wine I don’t bother but clearly i will need to be more cognizant of that in the future.

But why not hold “traditional media” to the same scrutiny? Apparently, the FTC doesn’t think that bloggers are intelligent enough or ethical enough to hold our selves to the same level as the old boys club. Basically, if i get PAID to review items i get for free, then it’s ok but if i review items that i get for free, for FREE then I must disclose. HUH? The FTC apparently feels that those kids in the big buildings have a better grasp on what is right and wrong that me do, and that their reviews are not “endorsements”. THOSE reviews are not impacted by the fact that their reviewer did or didn’t pay for the item in question. MY reviews are impacted because I’m not a journalist. OR so I’ve been told more than once and loudly by the FTC.

To quote Tom Wark of Fermentation, who sums it up SO well:

Let me put this in plainer words. If a publisher sends me (a wine blogger) a copy of a new book about the wines of Bolivia and I review it positively I must disclose the book was given to me or face a fine of $11,000. If a reporter at the Wine Spectator (traditional media) receives a free copy of “The Wines of Bolivia” and reviews it positively, they need not disclose they received it free from the publisher. Put another way, if Alder Yarrow or Dr. Vino respond in the affirmative to my email to them offering a bottle of press sample of Mayo Family Winery’s 2006 Reserve Zinfandel with a request (though not a demand) that they review it, they must disclose they received the sample free of charge when they do review it—good or bad review. If I call Steve Heimoff of the Wine Enthusiast and make the same offer and he accepts, he (and the editors at The Wine Enthusiast) need not disclose they received the press sample free.

To also quote John Stossel, formerly of ABC News 20/20 and therefore not subject to freebie limitations, GIVE ME A BREAK!~

Does this potenitally give bloggers more credibility on paper? Yes.

Does this make me dislike the paper boys even more? You bet.

Will I make sure my ass writes “FREE SAMPLE” on every blog post? Well, yeah.

Will I say if I paid for a wine tasting at Joe’s Vineyards? No. Because that is up to the discretion of the winery staff weather to charge me or not, blogger, journalist or flirt.

This piece was not paid for by any means, liquid or otherwise and is purely an expression of my opinion. If the FTC comes after me, I’ll tell them to go see PinotBlogger for a free Suck It Parker! T-shirt.

You’ve been ZAPped!

Jan 21st, 2009

by winebratsf.

3 comments

ZAP, the Zinfandel Advocates & Producers trade organization, is dedicated to advancing public knowledge of and appreciation for American Zinfandel. Next week marks its 18th annual festival, a weeklong celebration of Zinfandel themeed events.

Being the Zinner that I am, I look forward to this event every year. I also am a volunteer, so I have seen first hand how the love of zinfandel has grown over the years. Although the public tasting on Saturday, Jan 31st, can be a bit of a zoo, there are several other events throughout the week that make this event an enjoyable experience.

Wednesday – Jan 28th

Flights!

Prepare for take-off…
Take a seat and buckle-up to embark on a voyage of discovery. Your crew at our intimate, seminar-style setting will include the intrepid men and women winemakers and owners who grow and craft these remarkable wines. The City College of San Francisco Culinary Arts & Hospitality Studies program will create delights for your taste buds to savor during the walk-around Zinfandel reception following the seminar.

Also on Wednesday, Crushpad is hosting a BYOB Zinfandel event to help kick off ZAP. I love these mixers at Crushpad, because we get to taste a lot of great wine, but also meet some new people. This time, bring a bottle of zin. Crushpad will brown bag it, and present it with the other offerings for you to sample. At the end of the evening, we vote on our faves, and reveal! So much fun, and perfect for an economical evening out. Please RSVP here

Thursday – Jan 29th

Good Eats & Zinfandel Pairing

If you are a devoted foodie with a passion for Zinfandel, make plans to indulge your “inner epicurean” and spend the evening at Good Eats & Zinfandel Pairing! Noteworthy restaurants and award-winning wineries turn the art of cooking and wine pairing into an entertaining and approachable affair. Talented chefs present the ultimate combinations of distinctive tastes, while winery proprietors offer stunning Zinfandels to match.

Detailed menus are here. This is my favorite event of the week, because you get the opportunity to taste some speical wines that aren’tr always poured on Saturday, in a quieter more relaxed atmosphere. Take a look at these sample menus!

Zinfandel Braised Pork Shoulder with Butternut Squash and Cipollini Onion Ragout with Carol Shelton Wines

Miniature Pulled Pork Sandwiches with Easton Zinfandel Barbeque Sauce with Easton wines

Friday – Jan 30th

Evening

with the Winemakers

This event is a benefit auction and dinner, and is the ritziest of the week. This elegant sit down dinner benefits the ZAP’s Heritage Projects–preserving the historical and viticultural significance of America’s Heritage Wine–Zinfandel, including scholarships and other designated charities.

Wine 2.0 Best Practices Seminars

Wine 2.0,

the innovator in social networking and events in the wine industry and ZAP, invite you to participate in “Winery Best Practices,” an education session on January 30, 2009 at Ft. Mason in San Francisco.

1. Winery eCommerce: 12:00-12:45 pm – A panel moderated by Jeff Carroll of ShipCompliant on best practices and n

ew tools for e-commerce success in 2009.

2. Winery Social Networking: 1:00-1:45 pm – A panel moderated by Lisa De Bruin of Hahn Family Winery with lessons on best practices for social networking in the year ahead.

3. Building a Great Consumer Direct Organization: 2:00-2:45 pm – A presentation by Lesley Berglund of WISE Academy on best practices in direct-to-consumer programs with lessons learned from industry research covering the past 18 months.

Sessions will run for 45 minutes each (with a 15 minute break between sessions) starting at 12 noon on January 30 in the Building “D” Theater at Ft. Mason. Up to 300 winery professionals are expected to attend. 40% of ticketing proceeds go towards ZAP’s Education Programs.

Order Tickets here, $35 per session or all three for $90

Saturday – Jan 31st

ZAP Grand Tasting

Over 250 member wineries will pour their zins! Pick a target path. I like to select a region, or select a list of wineries that i haven’t heard of. Make sure you spit!

Trade 10am-1pm

Public 2pm-5pm

Bloggers can request media passes by emailing your RSVP with contact information to abdi@winetwo.com. There will also be a blogger lounge at the back of the room in each pavillion.

Finally, there are some great promotions going on! Vin Village is giving away 7 tickets to the Good Eats & Zin evening, as well as 7 tickets to the Grand Tasting.

There are two ways to enter:

1. Go to http://vinvillage.com/zap-wine-festival-ticket-contest-sign and sign up for Vin Village. IT’s a great site that has some interesting content, and you can wine stuff!

2. At the Crushpad BYOB Zin event, Vin Village will be drawing a name out of the hat for the same tickets. Be there or be square!

Wine Map-o-Matic!

Jul 1st, 2008

by winebratsf.

No comments yet

A few months ago, I was introduced to

at the Wine 2.0 event at Crushpad.

Mapovino is a wine-mapping website incorporating GoogleMaps to showcase geographically distinct wines and the stories behind these wines.

Why is this cool? Because it allows you my technonarti friends, to use Google Maps, a tool most of us know and love, to integrate with the wine regions of the world. While I don’t have a Crackberry or an iPhone (yet) I can see the application of this tool going mobile, while crusiing around Dry Creek looking at an interactive map.

With Mapovino, users can add comments, photos, link to maps in their blogs, and even add blog links on the map. It will also wine and geography information from Wikipedia to expand on your knowledge interactively.

Why do I bring this up you ask? Well they are doing their 2nd beta “tasting” in San Francisco next week, and I plan to go to learn more about hte tool and mingle with my fellow wine geeks.

July 7th 7-9pm
Please RSVP by registering here