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I love my CRM- I use AMS and its got everything I need. This is the most important piece of the business, without a great CRM tool, you cannot provide the best customer service, therefore, nothing makes you different than any other place they could spend their money.
Exactly my point Jess! You are ON it. Now, if we can get everyone to believe it, breathe it, and use it then I think the industry will be a better place.