When socializing goes mainstream

Published on :

What’s a tweetup you ask?  Why would you tweet something up?  Recently, I had the opportunity to meet and greet with dozens of the Bay Area’s finest, bloggers and wine professionals, as well as just some very cool people at the The Napa Valley Tweetup – Presented by Robert Mondavi Winery. Earlier in the day, the Social Media Seminar provided an in depth look at how social media is changing the wine industry, and how users are becoming more engaged via blogs and other social media platforms.  Then it was time to have some fun!  Hidden int he stunning To Kalon Cellar, with it’s giant redwood tanks and awe inspiring barrel cellar, the in crowd assembled to taste Mondavi’s wines and mingle over a social media cocktail.  In the rather cavernous dungeon, we were greeted by Gabriel Carrejo, who is the cheerleader behind many digital media tweetups and networking events. Once inside, atop the catwalk above those giant redwood fermentation tanks, there were stations set up with each of the wines, where we were instructed to check in on FourSquare at east tasting station in the hopes that we might win some swag.  More importantly, the social locator allowed us to see who else might have been at the event, and seek out those individuals that we might want to meet, by nature of the geo locating tool.  Say what you might about tools like FourSquare – but for social location, networking, and impromptu meetups over a glass of wine, it is an invaluable tool. As I wandered from station to station, I saw many of my old friends, and was able to reconnect over a glass of wine.  In addition, it was a spectacular networking event as I met many more tweeters and industry insiders that were in attendance.  The benefit to events such as this are difficult to measure; however, on a personal level, having the ability to meet many people that I have not otherwise had the opportunity to do , and to revisit a winery that I have not been to in a while is invaluable.  Changing perception in this business can be challenging; too often, large wineries write people off if they are no longer repeat customers.  this is a poor business decision in a challenging economy, as EVERY old customer can be a new customer provided that the experience is a good one. Mondavi is one such winery that I have been underestimating.  Long ago, I was a frequent visitor and a fan.  Then I grew up, and started visiting smaller wineries, and other wineries, by passing the monolith as I cruised up 29.  On this night, I was shown the light, both in the warm welcome by the Mondavi staff, and in their willingness to embrace social media and us, the Mediaites, by providing an elegantly casual setting where social media users and curiosity seekers mingled, discuss business, blogs, twitter, and just have a good time, puts the Social back in to social media. […]

Life ain’t a barrel of monkeys, but it’s sure a Barrel (Tasting) of wine!

Published on :

The weekend before last, I spent my 2nd weekend up in Dry Creek & Russian River Valley, searching for some new wines and trying to impress my blogging buddies Matt, Robbin, Joe & Amy.  Also along for the ride were Shana and Liza, my regular drinking buddies. Everything started out innocently enough, with a requisite trip to Truett Hurst to pick up our glasses.  From there, we headed over to Pappietro Perry, who is making some mighty fine pinot noirs that I really enjoy.  Jim, the up and coming wine social media man about town, joined us, and we wandered in to Amphora with our winemaking blogging friend Patrick of Iridesse Wines.   Now, I have not been to Amphora in quite a long time, and as luck would have it, another favorite Lush, Patrick had an inside scoop.  We headed in to the VIP tasting, and were given a whirlwind tour of their offerings.  I was pleasantly surprised at the quality of wine now being presented and will have to go back. From Amphora, the posse invaded Michel-Schlumberger, and availed ourselves on Judd’s hospitality once again.  At this point, we were a bit of a mixed bag, since we kept losing cell reception and Amy & Joe were meandering around the countryside somewhere north of Occidental trying t meet us.  Shana and her crew were sidetracked at Kokomo, so we just continued on our way, drinking through the amazing Dry Creek Pinot that MS has.  Additionally, their Bordeaux blend in barrel as well as the finished versions were stunning. After MS, it was across the driveway to Mounts Family Winery where we had to give Lana a big shout out.   Since Shana and I were there the weekend before, we had some idea of what they were pouring, but after tasting the Malbec again, I decided to split a case of futures with Liza.  The malbec is something Mounts has only done once before, and it was delicious.  I am SO excited to taste the finished thing! Since it was getting late, and we had a date in town for Twitter Taste Live, we hightailed it to the Front Street Five, where Patrick’s wife Genevieve was pouring at Camelia.  Since it’s a collection of smaller wineries, I dragged my friends in to Holdredge, where John treated us to a barrel room raid.  I have been going to Holdredge for years, and really love their pinots – but this was my first secret taste of Strawberry Fields and The Other One; these are John’s special blends that are mostly for personal consumption, but he was offering a few futures for special customers. Next to Holdredge, we had a few minutes, so we went back to Hudson Street Wineries, a new coop tasting room that I talked a bit about here.  Sine it was last in the day, we had more time to chat and drink. Saturday ended with a drinking fest at Palette Art Cafe, who warmly welcomed a VERY […]