WITS: On changing technology in wine

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Earlier this month, I was lucky enough to attend my first WITS – the Wine Industry Technology Symposium.  While i have often wanted to attend, my work obligations prevented it.  Until now. Why was I so excited about this event?  Primarily because, and if you’ve been reading this blog for some time you know, at – read full article –

Where can wine take YOU?

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I’m sitting here in the lobby of the Flamingo Resort in Santa Rosa, at the 2nd annual Wine Tourism Conference, in Santa Rosa, with fond memories of the Wine Bloggers Conferences of 2008 and 2009. The buzz is certainly different, with industry reps. tour operators, writers, and print media outlets, but the buss is here. – read full article –

Dream Big

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This week marks my 9th Dreamforce, the annual user conference for Salesforce.com.  As one of the largest (ok maybe the largest) CRM tool – at it’s core SFDC provides the basic building blocks of a CRM tool.  Of course, now, 15 years later, it’s so much more than that.  This week promises to be a bit – read full article –

CRM is not a four letter word

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Wow!  My recent post on the need for CRM in the wine world has really sparked some inspired conversation.  This is an exciting time, as the more people are talking and thinking about CRM for the wine industry, the more educated they can become. Today, Silicon Valley Bank presented their annual State of the Wine Business webinar, which reinforced – read full article –

Why your wine business needs CRM

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I work in technology, but my heart is in wine. Every day I see things in the wine business that frustrate me; every day I see how archaic some things can be. The wine industry is notoriously behind the times when it comes to technology, and is even slower to adapt to new methodologies. What – read full article –