Eight Tips on being a great wine writer – from Karen MacNeil

Published on :

One of the highlights of this year’s Wine Bloggers Conference was the welcoming keynote speech by Wine Bible author, Karen MacNeil.  In her address to some 250 bloggers, writers, and wine industry professionals, she gave clear and concise advise on how to be your best self. I’ll give you a hint:  Drink a lot of champagne!  Or, as Karen put it, drink a glass of the good stuff, every night. But more importantly, how do you become even more successful as a writer and / or blogger?  That has always been an issue for many of us who have been blogging for a long time.  As someone who has been around the wine blogging scene since it’s early days in  2008, I am always asking myself how to be better, smarter, larger.  Better is an interesting word however, as the interpretation of the word can be fraught with misinterpretation and differing opinions. Karen made several great points in her keynote, of which we can all interpret our own messages from.  Each one of us has to decide how to implement them, and what they mean to us. Here are my takeaways: Know your subject!  Whether it is wine, whiskey, or Winnetka, you need to know your subject. This goes without saying.   There are plenty of blogs, websites, books, and so forth that are written well but lack subject matter expertise.  Clearly, most of us blog about wine for pleasure and passion, but take it to the next level and learn your subject. After completing my Certified Wine Specialist credential this year, I’m constantly thinking about my next step in my wine education.  Whether that be another credential or a new book, when you stop learning, you die and become a dinosaur. Agonize over your writing This, I have mastered.  As many writers, I am my own worst critic, and often it takes me much longer to write a piece as other bloggers I know as I sit and write, rewrite, analyze, and consider each word. What makes YOU is something important.  Be unique. Remember, that you need to be real, and be authentic.  Your uniqueness makes you special.  Who wants to be like 100 other wine blogs out there?  While my voice may have evolved over the last 8 years, at its core, it is still the same Luscious Lush. Practice, practice, practice This is something I need to work on.  There are more ways to practice than by being a prolific blogger.  One way to practice is to find other forums, such as a writers group, or blogging circles that issue challenges. I often shy away from the cliques or groups that do things together, but the more I write, the more I realize, it’s important that other people see my word and give me inspiration.  Are there writers groups that you belong to?  What inspires you? Be a great writer, don’t be a serviceable one. Because who wants to be mediocre?  Why not practice (see above) and stand out from the crowd?  There are […]