CRM is not a four letter word

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Wow!  My recent post on the need for CRM in the wine world has really sparked some inspired conversation.  This is an exciting time, as the more people are talking and thinking about CRM for the wine industry, the more educated they can become. Today, Silicon Valley Bank presented their annual State of the Wine Business webinar, which reinforced […]

Where do we go from here?

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I’m a wine blogger.  I’m a wine writer.  I’m a wine lover.  All of these things are true.  As a wine blogger, I sometimes become discouraged with the lack of traffic, and total death of the comment as interaction.  Recently, however, I have been reframing this doomsday mentality with the new social media.  is it true […]

When socializing goes mainstream

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What’s a tweetup you ask?  Why would you tweet something up?  Recently, I had the opportunity to meet and greet with dozens of the Bay Area’s finest, bloggers and wine professionals, as well as just some very cool people at the The Napa Valley Tweetup – Presented by Robert Mondavi Winery. Earlier in the day, the […]

Pop! Goes the tweet

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The other day, I was sitting at home after a typically whacky day at work, trying to decompress, when the nice UPS driver popped by.  After I got over my shock and amazement at the fact i was actually HOME at the time, since this is against UPS edict in my world, I was pleasantly […]

The importance of being…

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As I expand my circle of friends in the wine business, I am often asked what is a wine blog, or what is Twitter, and why should I care.  As I sit here and read the newsletter from one of my favorite wineries, Manzanita Creek, I am struck by the call to action they put […]