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Wine Bloggers Conference

WBC here I come!

It’s less than 2 weeks before the annual Wine Bloggers Conference, and I’m finally getting a little jazzed with it.  life has been busy these days, with my day job, the WBC Scholarship, and, well, STUFF but I’m looking forward to a few days off spent with my 300 closest friends in the sweaty summer weather in Virginia. As a 4 year veteran, some things that I’ve learned on the road to blogging:

  • Get to know your sponsors.  We have a few hours on Friday to learn who has made the event possible; stop by and say hi!  You never know what relationships might form.
  • Attend the keynotes with Jancis Robinson and Eric Asimov.  These sessions are great kick starters and will get you in to the groove.
  • Go with the flow, don’t get overwhelmed.
  • Be prepared to want to do more than one thing at once
  • have FUN!
  • Don’t be overly structured
  • Spit spit spit.  I can’t emphasize this enough.  Yes, there are moments (dinner, after hours parties) where I don’t spit and enjoy myself, but you are representing bloggers as a whole, and should have some decorum.  It’s a business conference at the core, disguised as a party.  Present yourself accordingly.
  • Don’t forget to sleep!
  • Engage in the “Anti-Conference” spontaneous events; these are the best way to network with your fellow bloggers, writers, and industry professionals.
  • Participate in the Unconference sessions.  These informal discussion panels let you get involved.
  • Have an open mind.  You never know if there are wines you wouldn’t normally try, that you will love!
  • Bring something from home that represents your region, style, and / or personality.  This could be wine, but it could also be food, a book, or a t-shirt.
  • Bring business cards.  yes it may seem archaic, but it’s the best way to quickly introduce yourself with a memorable item.  The stacks of cards collected are reminders when we get home to follow, tweet, and read otehr peoples information.
  • Follow the #wbc11 twitter stream.  Make sure you are not protected (my main account is, but I tweet under @luscious_lushes for public consumption).  We want to hear your thoughts!
  • Find time to post a few quick blog posts with your thoughts BEFORE, DRUING, and AFTER the conference.  First impressions are great conversation starters.
  • Spend some time on Friday morning meeting the sponsors.  They are the reason we are all able to attend this event, and they want to know the bloggers are much as we want to know them.
  • Participate, however briefly in the after hours events such as the Other 46 Tasting and the International Wine Night.  While there will undoubtedly be parties at the time time, it’s a great way to get to know other people.
  • Find a party to attend!  This is a great way to get ot know people on a personal level.  Sponsors, wineries, and bloggers all host formal and informal parties during the event.
  • Attend the break outs.  Too many people don’t attend the core of the conference and they miss out.  While You Need to choose which bits are important to you as a blogger, just to pull the meat out.
  • am Content
Here’s what I thnk I”ll be doing: 

  • Keynotes, of course
  • Breakout 1 - Online Technologies and Wine. I am really looking forward to hearing more about current online technologies and how they relate to blogging and the wine world.  Hey, I work in IT.  Once a geek, always a geek.  This stuff fascinates me.
  • Live Wine Blogging: Red and White – Also known as Speed Tasting, Speed DSating, or Insanity, I get a kick of out fast first impression tastes and the twitter storm that occurs.  you can tweet or blog, or take notes to blog later.  I suggest tweeting, as it’s the fastest way to keep up with the tasting.
  • The Other 46 Tasting - I’m the first to admit, I’m a snob when it comes to wines being made in other states.  But, in keeping with my belief that you need to go with an open mind, I’ll show up to taste wines from Texas, Indiana, and other states (spit cup in hand).  Who knows!  I might find something I like!
  • Saturday Morning Wine Country Visit – one of the core events of every WBC is visiting a local winery or two and learning about the local wine culture.
  • Vibrant Rioja After Hours Party – I like Rioja, and what’s NOT to like about a wine and food crawl?
  • Unconference Blogger-Led Discussions – This was one of my favorite events at the first WBC, and I’m pleased to see it has finally made it back.  Part of the inspiration for me, is hearing what other bloggers think on topics.  This format allows us all to have a structured but informal conversation on topics we all want to hear about.
  • Ignite Wine! – Five minute mini presentations on all sorts of topics.  How much can YOU distill in 5 minutes?
As you can see, there are some sessions not on my personal agenda. It’s not that I don’t find them valuable, it’s just that I don’t think I will be personally interested in them.  In leaving them off my “must do” list, I create some free flow, where I can catch up with my blogger friends, experience some of the local restaurants, write some posts, join an off the grid get together, or just chill.
I will see you in 10 days and can’t wait to report this year’s news!

Oh these hallowed Halls

It’s the day after the WBC, and my trusty drinking buddy Megan (@sonadora) were wandering around Napa Valley, eager to make some new discoveries.  As luck would have it, we were personally invited to a Bloggers Day at Hall Napa Valley, a fairly large production facility, in St Helena.  Little did I know, I would leave that day with a much kinder view of that “other” valley, as well as a profound respect for an established winery who opened their doors and barrel room to a posse of renegade bloggers.

Hall is most well known for it’s Napa Valley Cabernet Sauvignons.  They are also the first GOLD LEED Certified winery in California (Leadership in Energy and Environmental Design).  They take their environmental responsibility seriously, and employ a variety of methods to ensure that they are eco balanced and green in all senses of the world.  Some of the tools they use to achieve this are bio-diesel powered farm equipment, solar power, radiant cooling & heating, and sustainable farming practices.  In fact, the solar power provides approximately 35% of Hall’s total reneger needs, and they are successfully selling back power during the strong sunny moths in the summer.  The LEED certification process is a complex multi-year undertaking, and Hall will be the first winery to achieve this.

We met up with Joe, Amy, Liz, and the team from Hall at the St. Helena tasting room at production center.  Here, we were greeted with a taste of the 2008 Napa Valley Sauvignon Blanc, which retails for a very affordable $20.  I found the Sav Blanc very fruity, and crisp without being sharp.  It is fermented in 100% stainless steel, and has delicious citrus.  The vineyard manager explained to us that thinning the canopy and dropping some of the grape clusters actually helps bring out the citrus characteristics, more so than say a grassy Sav Blanc.  That brought up a good point – is that grassy flavor profile a flaw or a style?  The intimation was the the grassiness can come from over shading the grapes, which doesn’t allow the natural sunlight through.  I personally prefer a more well rounded Sav Blanc, so whatever the technique, this was a strong buy.

After we tasted some of the juice, we headed out to the winery to learn about how Hall practices green wine making and learn more about their winery.  On the catwalk, we learned from winemaker Steve Leveque about their gravity flow winery, which they can expand in the future.  Three sections in the barrel room allow the winemakers to store wines in independent temperature controlled rooms, which allows for better aging and separation.

The St. Helena winery sits on the grounds of one of Napa’s oldest structures, where the historic distillary operated in teh 1940s, making brandy and wine.  The original structure was built in 1885, and that structure transformed in to the Coop winemaking facility in Napa, which was somewhat of a local eyesore.  Fortunately, Hall has plans to restore the original building, and make the historical structure its hospitality center.

Today, Hall has several vineyards, including the St. Helena visitors center, the Rutherford appointment only private winery and Sacrashe Vineyard, Napa River Ranch, Bergfeld which is also in St. Helena, Hardester, and Walt Ranch on Atlas Peak.  each one of these properties is chosen specifically with the intention of creating the best Bordeaux varietals possible, and represent different elevations, micro-climates and soil confabs.

After touring the winery, we headed up to the home ranch in Rutherford, on top of the eastern hills overlooking the valley.  Here, in the Sacrashe Vineyard, Don Munk the Director of Vineyard Operations explained to us about the tufa soil.  This vineyard in particular is planted with a high density 6×4 planting formation.  The smaller vines that are planted to a higher density give a more intense fruit profile, and increase the quality in the bottle.  This vineyard is organically farmed, and will be fully certified in 2010.  Here, it is more important to maintain balance of nature then it is to achieve it.  Practices such as encouraging owls as natural pest control, cover crops, and encouraging beneficial insects to use the vineyard are supported while minimal intervention occurs.  One of the important factors is controlling the vigor of the vines.  In the winter, cover crops can help penetrate the hard soil, and assist in aeration, which gives the vine roots a fighting change.

This vineyard is the basis for the flagship Cabernet blend, the Katheryn Hall Cabernet Sauvignon.  Katheryn is a passport ambassador for her brand, and in fact was an actual ambassador to Austria for many years.  Raised in a Napa Valley wine family, she knows what it takes to make good wine and came back to the valley after a varied career in public service.  One thing that struck me at this beautiful winery was the inquisitive nature Katheryn has, and how she welcomed us in to her home, and really wanted to know what we, as the new wave of journalism, wanted from a winery and how we could form a symbiotic relationship and mutually advance each other.

Following our vineyard tour, we had a beautiful sit down lunch on the terrace overlooking Napa.

Starter:  Grilled bread, buratta cheese, white anchovies, nicose olives, cherry tomatoes, capers, arugula.  Paired with the 2008 HALL Sauvignon Blanc (see notes above)

Main:  Wood oven roasted long-bailey farms duroc pork tenderloin, summer squash, shelling beans, chanterelle mushrooms, thyme jus.  Paired with the 2005 HALL Napa River Ranch Merlot.

The Napa Valley Merlot is sourced from two different vineyards, the Napa River Ranch, and the Hardester.  The Hardester vineyard is planted on the rugged hillsides, with low yield vines, and is known for big chewy Merlots.  The Napa River Ranch vineyard is on the valley floor, and has rich fruit and plush mouth feel.  I truly loved this merlot.  Considering that I used to be a bit of a merlot snob, in that i didn’t touch the stuff, this is a big accomplishment.  What a treat!  Flavors of olives, cherries, plum, smoke.  Richly and blanaced with a touch of cedar.  Also tasted cranberry juice, chocolate.  This was a soft and supple Merlot   This wine was only $28, and i rate it a strong buy.

Cheese Course: Artisan cheese with fig jam, bouchon bakery herb pallidan, spanish almonds paired with the 2006 HALL “Kathryn Hall” Cabernet Sauvignon.

This is Hall’s flagship wine, and it is 100% Cabernet Savignon, 95% from Sacrashe and 5% Diamond Mountain fruit.  I tasted black cherry, chocolate, lots of tannins, cinnamon and nutmeg.  This was a dense, concentrated Cab, and not a fruit bomb.  It was a glass of dark fresh earth without being dirty.  The black fruit and spices really came through, and I felt like I could taste that famous Rutherford dust.  This could easily age for 15 yrs before it peaks but it is amazing NOW.  This was a special sneak peek for the bloggers, and it will be released on Release date is 9/12/09 at a retail of around $75.  Considering that it is a terrific Napa Cab, even though this is normally outside of my budget, it’s a wonderful example of a Napa Valley Cabernet and I would buy it if I tasted it again.

After lunch, we participated in a bit of blending fun, but that will have to wait for the next post!  All in all, I have found a new favorite Napa Valley winery.  The QPR on the wines is outstanding, and the graciousness of our hostess and the entire team at Hall was lovely.  A winery of this size that is interested in learning about the next generation of wine writers, wine critics, and social media gets a gold star in my book especially when they clearly don’t need to given the success that they enjoy.

Keep up the great work and I look forward to seeing you again soon!

Video Killed the Blogging Star! Or did it make it…

It’s Sunday, the last day of the Wine Bloggers Conference.  I’m exhausted, but I knew that this was a meaningful day since the breakout sessions were happening.  Why the meat of the conference was on Sunday morning after 3 days of wine events seems like poor planning to me, but I’ll address that in my wrap up post.

So up I got, and my savior, the tea fairy, brought me a cuppa to help steel my body for the mornings events.  There were six sessions to choose from.  I’ve included a few links as well, since the presenters were generous enough to post video / Powerpoint content around the web, for those of us who wanted to be everywhere.

  • Legalities of Blogging *special thanks to Mike Wangbickler for the video
  • Monetizing your Blog
  • Creating Social Networks for Wineries *special thanks to Mike Wangbickler for the video
  • Facebook, Twitter, and other Social Media for Wine Businesses
  • Beyond Words: How Video Content is Changing the Wine World *special thanks to Mike Wangbickler for the video, shown below
  • Search Engine Optimization

I choose to attend the Beyond Words session and was really glad I did.  This session focused on the current state of video content in the world of wine blogs, for both business and peers.  Lisa deBruin (@winedivergirl) from Hahn Family Winery and the California Wine Life blog, as well as Hardy Wallace (@dirtysouthwine) now the new voice of Murphy Goode (@goodetobefirst), but also author of Dirty South Wine, were joined by Drink This TV founder Bob Asher to talk about these topics.

Is video important?  Why is it important if this is true?  What I learned from Hardy is that video reaches and audience you might not expect it to.  It is still fresh and new int he wine blogging world, and while more and more people are starting to enhance their blogs with video (particularly after the WBC), it is still not widely accepted practice in the wine blogging world.  One notifiable exception to this is Gary Vaynerchcuk, who’s Wine Library TV has been the flag bearer of video blogging for a while now.  Gary V, who was a keynote speaker at last year’s WBC, is a different beast however, in that he specifically review wines for sale in his store, while citizen bloggers such as Hardy and Rick Bakas are reaching their audience with the addition of wine and food pairings, and video tasting.

Video can and will change the way that we blog.  As a person who blogs my passion of wine, and uses the internet to express this passion, Hardy inspires me to get out the webcam and go to town.  Every blogger, and v-logger, has something to say, that’s why we blog.  Video can give us some additional tools to help guide our lofty readers through the murky swamp that is social media.  From a bloggers perspective, it’s easy to create video.  It may not be pretty, but all it takes is a flip cam, a web cam, a phone cam, and some software to edit that video.  Practice makes perfect.

Lisa de Bruin of Hahn Family Wines, who uses video to enhance the Hahn image, suggests that we research our subject matter before we take that leap.  The last thing we want to do is tip toe through the tulips…er…winegrapes, since it’s been done to death.  That would bore our viewers to death and isn’t really adding anything to our blogs.  Brands have a story to tell, and can effectively do this trhoguh engaging video.  Hahn TV is engaging us with interesting facts, engaging conversation, and interesting stories.

Practice makes perfect!  To that end, check out my video debut, teaching you how to say Tempranillo (thanks to Bryan Kane from teh Winery Collective for this embarrassing tidbit).  Now, this was done off the cuff and was not at all expected to end up on Facebook, but it’s fun anyway.

Check it out!  Sorry, just a link …

Furthermore, I will be embarking on a joint project that uses video to taste wine with several peeopl, and engage in discussion about that wine.  More on that to come in the near future.

If you want to see the report for yoru self, check out the videocast that Michael Wangbickler of Caveman Wines generously posted on his blog for us.

[viddler id=21aeecd7&w=437&h=370]

For some other great video bloggers that I follow, check out:

  • 1WineDude – Dude vlogs!
  • Dirty South Wine – bringing the CRUNK to NorCal!
  • Drink This TV – an irreverent, fun, serious but no take on wine tasting
  • Stark Silver Creek – an online reporting tool that reports on “all things West Coast” has a lot of great content from the WBC
  • A Good Time with Wine – Matt has been doing his videos since I met him last year, and is great at it!

Over the hills and through the vineyards – WBC Day 2 (part 1)

Wenchie and Jefe in rapt attention

Wenchie and Jefe in rapt attention

Day 2 of the Wine Bloggers Conference started off with a collection of bloggers making our way to the infamous Bus 4.  I shall not name names, but suffice it to say that myself, @thebeerwench, @sharayray and @eljefetwisted were involved.  We boarded our bus and made our way over Hurl Hill, aka Mark West Springs – Calistoga Road.  Now I’m not sure who’s brilliant idea this was to put us greystoneon busses that we could barely see out of, but let’s just say that I did not posses my stomach when we got to the Culinary Institute of America’s Greystone Campus in St. Helena.

Fortunately, the nice students had made us some nibbles, and there was coffee and juice waiting for us before the first speaker, former CEO of America Online, Barry Shuler .  Barry was an engaging speaker, and after my stomach settled, I actually woke up and paid attention.  The CIA even had wireless for those of us who lugged our laptops, but the cell reception was spotty at best so I tried to take notes as best I could.

The session kicked off with some background on Napa Valley Vintners, and what they mean to us wine bloggers.  Four percent of California wine grapes are harvested in Napa Valley, yet, somewhere between 25-35% of California’s gross revenue wine economy is generated here.  These are impressive numbers given that something like 5% of Americans drink wine on a regular basis.  (Please don’t skewer me for these numbers, they arent’ exact, just google and some research).

Currently, the Napa Valley has over 300 wineries and even more brands.  Given that the entire state has 850 wineries, that means Napa holds the lease on approximately 40% of the wineries in the entire state.  That is pretty impressive when you consider that only 9% of land is actually planted to wine grapes.  With less than 5% of land available for planting now, it’s pretty amazing that the small amount of agricultural land produces such a large amount of revenue with just 4% of total grape production.  The 4% number makes sense however, when you factor in large grape factories such as the Central Valley, which produce for the bulk wine industry and the fighting varietal powerhouses of Gallo and boxed wine hell.

Barry Shuler, who now co-owns Meteor Vineyard, with his wife, has a vested interest in both the success of his own Coombsville vineyard, but also the wine industry as a whole.  He spoke to us about the future of blogging, and being an ex-techie (is that even possible?) he understands the bleeding edge that many of us face.  One of the thoughts that Barry shared that really struck me was that he was a genuine wine lover, who understands that every wine bottle holds a story, and every tasting is an adventure.  I still believe that, even after some odd years of drinking, and that is what excites me about wine and about wine blogging.

Barry states that wine is one of the few commodities where the craving for information has never quite been met by traditional media.  This is our opportunity folks!  There is a need.  There is a need that hasn’t been met.  There is a never ending adventure to be had in every bottle.  Each bottle is a unique experience.  Bloggers have the opportunity to reshape the current media climate.  Yes, we are in an economic downturn, but there is still a business model for blogging that has not been built yet.  The critical element is finding out not only how to make money doing what we love and following our passions, but also how to thrive and survive.  He analogizes that we are currently in the Death Valley of media, with the economic downturn and change in the tide.  When we emerge from this bubble however, advertisers will flock to the interwebs because our small segments can be targeted and we each have unique audiences.  There might be cross over, but there is a reason that you and you and you read my blog while you over there – yes you in the corner – do not.

Barry Schuler

Barry Schuler

One of the key takeaways I took from all three of the speakers that morning was that 95% of Napa Valley wineires are actually still family owned.  Most of these produce less than 10,000 cases annually, which completely blows my negative views on Napa being corporate and huge.  Yes, there are those guys out there, but my long held belief that there are three types of wineries:  Corporate owned (Diago, Constellation, etc); family money and history; just plain money, such as Silicon Valley exiles, has softened a bit as a result.

As is evidenced by the blogger bashing that has been going on recently, traditional media is running scared.  As Barry put it, “what’s that hissing sound?  It’s the air coming out of the Media Biz”.  Blogging represents the democratization of media.  No, not everyone will want to read every blog.  But you can be dammed sure that there is something out there in cyberspace that every single person will want to read, even if it’s not on a computer screen, a Kindle, or an iPhone.  Content is king, and if you know your audience or your INTENDED audience, your content will be a commodity.

The wine industry as a whole is catching up with the rest of the world.  In an environment that is traditionally 5-10 years behind the cutting edge of technology and trends, slowly but surely the wine folks are catching up wit the rest of us.  There are more and more wineries that are blogging themselves, and more and more wineries that are engaging bloggers.  Even the big boys in the industry want to solicit wine blogger feedback.  As evidenced by the large amount of industry reps at the WBC that were deer caught in the headlights of a social media bulldozer, the industry WANTS to learn.  They might be clueless, they might be slow to catch on.  But at least they are asking.

Stay tuned for Part Two!  You will learn more than you ever want to about what NOT to do with a bus full of bloggers.

WBC 101!

A lot of twitter conversation has been happening this week about the 2nd annual Wine Blogger’s Conference and what people should expect.  There are so many new faces this year and I am so excited to meet all of you!  My friend, and sometimes partner in wine crimes of all natures, Shana Ray (@sharayray), brainstormed this list with me to provide you with a Newbies Guide to Survivial.

This irreverant look at how to approach the WBC is sure to keep you in stitches, as well as enlighten you to how we roll at the WBC!

  • Make sure to add #WBC09 to all your tweets!  This is a hastag.  Hastags allow other people to search on Twitter for specific topics.
  • Bring your cellphone or laptop charger! There will be a lot of tweeting/facebooking/live blogging going around and we all know how quickly iphone batteries die.
  • Tweet at your own pace, don’t feel pressured to tweet… Even if us Twitter-holics harass you.  This is a great opportunity for you to start tweeting to see what it’s all about!  You can sit back and observe for a while, with a search tool like TweetGrid or Search.Twitter.com
  • Remember that your tweets are for everyone to see.  Keep your drunken tweets classy!
  • Follow people who will be at the conference (Twitter Names of Attendees by Thea) and don’t be afraid to say hello.
  • Don’t be afraid to ask questions! Last year, I was so nervous because I thought that everyone’s wine knowledge was so much more extensive than mine. Even though that may have been true, the people I met were so humble that they did not make me feel stupid when asked what a Sangiovese was. – Shana
  • Don’t be afraid to jump in conversations.
  • Don’t wait for someone to talk to you. This is your chance to network and meet new people so don’t be shy! We’re generally a nice crowd.  Just don’t be elitest and we’ll hug you back!
  • Come with an open mind, everyone likes different things.
  • Don’t come between a wine blogger and their bacon. Yes, for a second year in a row, bacon will be a topic that will come up almost as much as wine.
    Don’t just drink what you know. Branch out and taste new varietals and brands.
  • Get enough sleep – Don’t party too much on Friday night, you will wear yourself out!  Unless you are superman, in which case please stay up all night and go to all the parties, so you can tell us about them ;-)
  • If you sit near Thea, Megan, Ashley and Shana, please do not shush us…. We will attempt to be on our best behavior, but we will not make any promises.
  • Get out there and mingle!  I am as guilty as the rest of you, but try to sit with different folks so you’re not sitting in the same circles.  This is a time to make new friends and drinking buddies!
  • Wear comfortable shoes, especially during the winery tours.
  • Make sure to keep hydrated and eat up!
  • You are allowed to use a spit cup. Shana just learned about this new concept of swirl, sip and spit. It is a necessity to make sure you try all the delicious wines that will be made available.  What’s a spit cup Shana?
  • Ask the winemakers and keynote speakers questions! They are there to teach you about wine, so soak up the experience.
  • Make sure to bring a bottle of your favorite wine to show off!  There are plenty of opportunities to taste and share, at dinner, at the BYOB gathering, in your room. This is your chance to show off your local best!
  • Please make sure you come say hello to Thea and Shana.  We will most likely be some of the loudest people around, so it shouldn’t be hard to find us! Also, make sure to thank Joel and Allen for creating such an amazing event for the wine industry.
  • Bring your sense of humor and don’t take yourself so seriously! We are a funny and sarcastic bunch of people and you will be sure to have an amazing and memorable time!  Wine bloggers have been known to imitate the 3 stooges or break into spontaneous rubber chicken dance-offs on occasion.
  • Given a choice between tweeting and chatting with a live winaux,  remember there will be plenty of time to tweet your thoughts at home!  Thanks Jefe (@eljefetwisted), this is very true!
Please feel free to add your comments if you have any more advice for newbies or any questions for us or other second timers! We look forward to seeing old friends and meeting new ones.
See you in just over a week!

Now Tweet This! WBC 09 is nearly her

Bling for Bloggers!

As you may have noticed, I haven’t been blogging much recently, something I hope to remedy.  Partially, this is due to be sick, partially because my computer at home broke, and partially because I have been involved in another project.

As I hope you will have heard by now, The Wine Bloggers Conference has been scheduled for July 24-26 in Santa Rosa.  Judging by last years attendance, I expect this to be another blow out year.

That said, the economy BLOWS right now.  People are losing their jobs.  Bloggers aren’t paid (for the most part), so if you’re an unemployed blogger, attending this years conference may be a struggle for you.  This is why a group of bloggers and other Wine 2.0 aficionados came together and started the Wine BloggersConference Scholarship Fund .

The fund is something near and dear to me, and as a committee member, I am shouting about it from the tops of rooftops.  To help us make our goal, I have come up with some Blogger Bling, to help you enhance your WBC name badges.  You are registered right?  Yeah I thought so.  So here’s the deal:

ID Ribbons are for sale for $2 each. After I recoup the costs, the profits go to the WBC Scholarship Fund.  If you’re interested, Tweet me, Email me, send me a smoke signal, but get these while the getting is good!


Trouble Maker Wine Bloggerwine blogger First Time Attendee
Screw it!  More wine!

- A Luscious Lushes Original

Naughty Wine Minx

-By Lisa Adams Walter and The BrixChicks!

minx

**SPECIAL BULLITAN** WBC has been announced!

We interrupt the blog to announce that the 2nd Annual North American Wine Bloggers Conference will be held in Sonoma and Napa, July 24th – July 26th.  I don’t envy the event planners because I know they made every effort not to conflict with other events.  I will miss some of my friends, but hopefully we can find that sweet spot where everyone can come!

This year, we are back at The Flamingo in Santa Rosa, which is a Grande Dame out of the Rat Pack Days.  Yes, while the outside seems a bit, well, WORN, the rooms are newly done and it’s got good space and a great pool.

Don’t forget to register early, as there are only 250 slots left!

Details can be found HERE

Agenda details:

Friday, July 24
12:00 noon Registration and Sponsor Lunch
2:00 PM Welcome and Conference Overview
2:30 PM Live Wine Blogging
4:00 PM Breakout Sessions
5:00 PM Breakout Sessions
6:30 PM Grand Tasting of Sonoma Wines
8:00 PM Pool Party Barbecue

Saturday, July 25
7:00 AM Breakfast on your own
9:00 AM Depart for Napa Valley
10:00 AM Breakout Sessions
11:00 AM Breakout Sessions
12:00 noon Depart for Napa Rocks at participating wineries
7:00 PM Dinner in the Vineyards at participating Napa wineries
8:45 PM Buses return to the Flamingo
9:45 PM Informal tasting of participants’ wines

Sunday, July 26
7:00 AM Breakfast on your own
9:30 AM Breakout Sessions and Industry Discussions
11:30 AM Luxe Sonoma Tasting
12:30 PM Casual lunch
1:00 PM Conference Ends

1:oopm on – if you are still around, I’m sure there will be blogger tasting, parties, and other fun stuff!

If you want to see what I thought of last year, check out these posts:

Wine Bloggers Conference Day 3 1/2 Recap!

Wine Bloggers ConferenceOn the last day of the Wine Bloggers Conference, several bloggers were invited to a private party hosted by The Wine Spies and Cruvee in honor of Levendi Winery.

While there, we tasted some lovely wines, all of which were offered in a half bottle format. This is a great way to pour wine, as it allows Levendi to open fresh bottles every day, with minimal waste. It is also a great way to buy wines for people who may not be able to consume an entire bottle in one night, or are single (umm me!) and don’t want to use one of the alternative closure options available to recork their wines.

levendi1

The Cruvee Crew

The Cruvee Crew

I really enjoyed the 2006 Red Hen Chardonnay, which while being a rich Napa Valley Chardonnay was not overpoweringly buttery and creamy – something I dislike. It had distinct notes of tropical fruit, and was very refreshing on a warm afternoon by the pool.cruvee1

Alas, by this point my brain was a bit fuzzy after 3 days of WBC, and so my notetaking ends here.

Unfortunately, that precludes me from participating in The Wine Spies’ contest to review this wine, but c’est la vie! That said, I had a wonderful afternoon with my fellow wine bloggers!

Megan the Wannabe Wino, me, and Randy Hall of Wine Biz Radio!

Megan the Wannabe Wino, me, and Randy Hall of Wine Biz Radio!

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Wine Bloggers Conferenece Day 3 Recap!

What happened? Where did it all go? Damn that flew by. Day 3, the final day of the Wine Bloggers Conference. Am I awake? Well…sort of.

I enjoyed a nicely greasy IHOP breakfast with the man himself, Joel Vincent, Megan Wannabe Wino, Dirty South Wine and Doug from Able Grape. Nothing like carbs and sugar to cure a hangover! Err I mean an energy slump.

Back at the Flamingo, as tempting as it was to veg by the pool again, I ducked in to the Unconference just in time. The few stragglers that made it to the morning session really deserve extra credit, since it was the end of a pretty intense weekend. Michelle Lentz, my new BFF, led round tables of the hot discussion topics from the WBC. there were mini sessions recapping the breakouts from Saturday, and there were also new topics, such as Twitter / Social Media, Organic Wines, and Most Surprising Thing.

I spent a few minutes at the Should Bloggers Post Negative Reviews sessions and heard some interesting feedback in both directions. Personally, I don’t have the time to post about every negative wine that I taste. That said, I will absolutely post something negative if it was really terrible or really surprising, but I do try to have a balanced approach to my blog. However, my blog is about really terrific wines. I don’t write about mediocre wines, or the mass produced wine I had at a friends party. What do you do? Do you post all reviews? Do you post only good reviews? Do you post negative reviews? Vinquiring minds want to know.

After that, I found myself being drafted in to the Twitter table. Apparently, I have been nominated Twitter Queen of the WBC. Do I get a crown? Please? I have found Twitter and other social media tools to be very valuable in terms of networking and getting to know more wine bloggers. As both a wine blogger and an employee of a wine related business, it is critical that we find new ways to market and get the word out. Some key points of the Twitter discussion were Twitter social etiquette, introducing new members, getting started, and how to separate your business from your personal Twitter life. One of the most important lessons for Twitterers to understand is that it is a tool. I fyou abuse it, you will be unfollowed. If you are not giving as much as you are getting, then you are not going to be a member of the club for very long.

Moral of this speech? Make sure if you meet new wine bloggers, and they are on Twitter already or they are going to get on Tiwtter that you do them the courtesy of announcing them to your followers. This allows them to gain a small following to start with, and they can earn additional followers based on the content they are tweeting.

After the Unconference, it was time for the final tasting and lunch. The final tasting was a Luxe Tasting, where 6 Sonoma vintners of ultra premium wines poured their wares on the hungover leftovers of the WBC. I tasted:

After the final lunch, the conference concluded. What a great weekend! I was so happy to meet so many people that I only knew from the Twitterverse. I would like to personally thank everyone involved in making this such a memorable first Wine Bloggers Conference!

Pictures and thoughts on the rest of my Sunday wine excursion, after the WBC, will be up next!

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