Thea Dwelle started her journey in wine well before 2008, when Luscious Lushes was founded.

With a career in technology, and a passion for wine, she started her own business in 2013 after 20 years in Silicon Valley, with the goal to serve the growing technology needs of the wine industry.  Vine Wire Consulting has been a successful leadership, strategy, and marketing agency since 2013.

In addition to her day job, Thea founded the Wine Bloggers Conference Scholarship, which sought to find new and bright voices in the wine writing world and financially support them in attending the Wine Media Conference.

She also speaks extensively on topics of networking, social media strategy and building your brand.

In 2015, Thea earned her Certified Specialist of Wine credential and is currently pursuing advanced wine credentials while managing a busy career.  She also earned her MBA in Wine Business in 2018 and is currently working with wineries and DMAs on data based account marketing in addition to her technology consulting.  A particular passion of hers is connecting technology, data, and consumers in the wine industry.

She also enjoys travel, cocktails, and photography.